As a starting musician or ensemble you start in a dynamic profession with a lot of competition, in a continually changing society. This is the context in which you have to market your artistic product. You will have to consider what you, as the person offering the product, want and what the market/audience wants. For this, first of all, you need self-reflection. Second you need knowledge of your target group/audience and the music profession. Only then will you arrive at a clear profiling of yourself as a musician/your ensemble and your artistic product.
With the following step-by-step plan we want to offer young starting musicians a guideline for this. Use this plan to make a marketing strategy for this all important first phase in your career as a musician/ensemble. For the start of a teaching practice, making a marketing plan is recommended as well.
Design your own career path step-by-step
1. Who are you, what do you want and what do you have to offer? - Aims
Mission, direction of development and marketing targets
2. What does the music profession and your particular niche look like? - Research
Acquiring knowledge of your audience, the market and your own place in this
3. Where will you be in a few years' time and how will you get there? – Plan
Marketing mix and action plan for a certain period
4. Did you succeed and what can you change? - Evaluation
(Periodic) evaluation and adaptation
Step-by-step plan for your marketing and career strategy