For the publicity around concerts, festivals and other projects the traditional print media, in addition to a good website, are still important. By juxtaposing these various means of communication they reinforce each other and add to the recognisability of your initiative. It goes without saying that printed publications have to look attractive, make people curious and be informative.
The information in both printed matter and website have to persuade the potential concert goers to buy a ticket. But how do you write a good text for a flyer or poster and what information do you include? And how do you go about the design and the production process of publicity materials? Do you make your own design or do you work with a professional? See the checklists and guidelines below for the answers to these questions.
Checklist poster and flyer
Design and use of visuals
Printwork and working with designers and printers
Some examples of flyers & posters
More examples visuals & design