Performing for about ten people in a venue that is way too large is something no musician likes. Good preparation can make the risk of an empty venue a lot smaller. The biggest mistake people make is starting late and planning poorly. Every music project, of whatever nature, begins with a good and realistic planning of which a marketing plan is an important part.
Content Marketing & Communication plan
Project description
Goal(s)
Marketing targets
Determining your target group
SWOT-analysis and deciding on
USP’s
Marketing mix
Action planning
(Evaluation)
In this section you will find a step-by-step explanation to write your own plan.