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International Pop Culture




International Pop Culture

Programme description
In this programme you are going to work in a so-called production house on different themes of your own choice or (external) assignments related to popular culture. Examples are media, music, performance, multi- or interdisciplinary projects. In weekly meetings you and your fellow students exchange experiences, present and discuss your work under supervision of two lecturers/coaches. Discussion, project coaching and research are ingredients of the weekly meetings. You can invite other students to participate in your projects and ask for feedback or you can participate in other projects. Additionally you can attend lectures given by lecturers and guest lecturers. During the programme at MINERVA Academy of Pop Culture the students have several meetings with their personal coach.

Main subject and courses
At MINERVA Academy of Pop Culture you have the possibility to choose your own assignment or project. The Academy also offers assignments or projects from real clients. Whatever you choose, teamwork and collaboration is a significant aspect. Themes during this period can be:

  • lifestyle & trends
  • entrepreneurship
  • innovation
  • mass culture & sub culture
  • zeitgeist
  • communication & information
  • networking
  • concept development

Every lecturer at the academy is an expert in one or more fields of pop culture, such as concepting, media, music, marketing. Lectures and consults are organized just in time and on demand.

Nice to know need to know
The aim of the production house is to:
1. Guide by questioning
2. Learn by sharing
3. Inspire by being curious

What do we expect from our students:

  • a good grasp of the English language (spoken)
  • a can-do attitude
  • active collaboration
  • active discussion
  • web-savvy enough to post updates on our blog


Admission requirements
There will be an intake procedure. We need:

  • your learning goals
  • a motivation letter (approximately 300 words) and a global study plan (one page, A4 size)


Programme duration and dates
1 semester (30 ECTS)
Starts in September and February

Course-specific information
Exchange, minor and Certificate