Major International Marketing
Hugo Boss in New York, Shell in Malaysia, Bertelsmann AG in Germany, IBM in Belgium, Volkswagen in Mexico, Lufthansa in California...every day you will come across major brand names from products made by companies around the world (where IBS students are working)! In the IBMS programme you will be prepared for the global workplace, you will work with different cultures, learn the main business languages and speak them professionally. Our IBMS major International Marketing provides you with the theoretical tools and practical experience to confidently start an international career in International Management!
Graduates with this major start work as (trainee) managers in international manufacturing or trading companies. Among the job opportunities available to graduates are positions in the fields of export management, international product management, international marketing management, sales management and international advertising. Some of our graduates are Marketing and Communication Managers, Sales Managers, Business Developers and Market Analysts.
Fourth Year Modules
Introduction/Skills Training
English / Business Communication
Personal Development Training
Graduation Project (Final Thesis)
International Product Marketing
International Sales Management
Integrated Marketing Communication
Market Entry Strategies
Electives (Students choose two electives in their fourth year)
Conference & Event Management
Corporate Finance
Planning and Control
Corporate Strategy
Human Resource Management