Only currently enrolled Hanze University of Applied Sciences, Groningen, students may apply for this minor.
The International Marketing minor includes many topics relating to consumer behaviour, international marketing management and integrated marketing communication. This minor involves examining the problems that arise when marketing internationally and moving a company abroad. When taking this minor, students prepare, for example, international marketing plans and feasibility studies on which they do presentations. Since cultures, nationality, political environment and economics all have a distinct impact on business decisions, various of these specific cultures are explored. As a result, as individuals, students learn how to deal with cultural differences.
Sufficient knowledge of English
Marketing1 (IBS) or equivalent
Can be followed
Semester 1 and 2
Maximum number of students
Email contact person Please indicate which minor you are interested in.