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Creating Communication Campaigns
| Creating Communication Campaigns is aimed at developing your skills in analysing and creatively solving communication problems by means of a communication campaign. You will learn what an organisational and communication problem is and how you can research such a problem. You will develop a (marketing) communication campaign for an external client and produce a number of tools (video + print media) needed to execute this campaign. All this will be done in international project groups, with approximately half of the participants being Dutch, the other half coming from all over the world. |
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