Public affairs is a function of corporate communication that plays a vital role in shaping public policy, public acceptance and public perception, all of which help to create a receptive environment for organisations to meet their objectives.

• Would you like to advise businesses on:

          How to handle corporate communication;
          How to improve their image and reputation;
          How to influence decision makers on supportive policies for
          the company;
          How to manage relationships with different stakeholders including 
          employees and companies;
          How to develop a sustainable business strategy that is ethical and
          takes corporate social responsibility seriously?

• Would you like to assist governmental institutions or a politician in managing relationships with stakeholders?
  
  
• Would you like to advise NGO's on communication strategies that would help them promote the public interests they stand for?

Then Public Affairs is the right programme for you. There is a great demand for public affairs practitioners who are trained to operate in a dynamic political and societal context, have intercultural communication competencies, and are concerned with communication in a non-market environment. Professional profiles include public affairs officers, public affairs advisers, lobbyists, corporate communication consultants, international communication specialists, and spokespersons  working for businesses or for non-profit organisations.

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