During your studies in International Business Communication (IBC), you will apply the theoretical framework of strategic marketing & communication to cases provided by clients who are active within the international context. Through problem-driven case studies and real life company assignments, you will define and describe corporate and external communication dilemmas and developing strategic marketing & communication strategies to solve the dilemma’s.
Here you can download the full course outlines.
A study trip to the Communication University of China, Beijing, is optional
In 2009 , the programme won the Hanze Innovation Award for its achievements in international business.