Part 1 (Block 7 - International Marketing Research)
In the project, each group of students should investigate, either the opportunities to export a product currently sold in Holland to one other country, or the possibility to import a foreign product in the Netherlands successfully.
Desk research should be used to describe:
Field Research should be used to describe the customer needs and acceptance of the product.
This should result in an advisory report. This report contains a recommendation how the product should be introduced (successfully), taking into account customers and competition.
This project will be supported by marketing research and statistics and English classes. The students’ second modern language, taught in the major line of year one, is involved in this block.
Part 2 (Block 8 - Export)
The Integral Assignment consists of sales talks, to be conducted in English, and Cross Cultural Management. You will go into relevant cultural differences when undertaking business abroad.
International Sales will focus on training sales talks in different languages.
In International Marketing you will study entry strategies, and in Accounting & Law you will study financial and legal aspects of international business.