Programme - Hanzehogeschool Groningen

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Spanish Language & Culture English History, Language & Culture International Marketing Research & International Business

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The Organization in a Competitive Environment & Marketing Strategy Analysis

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Programme

The programme starts in February and consists of 24 EC. In order to obtain more EC, you can choose one or more electives.

Part 1 (Block 7 - International Marketing Research)

Marketing Research & Statistics, case study	5 EC
Marketing Research & Statistics, theory	4 EC
Business Communication for Marketing Research	2 EC
Study and Career Counselling 7	1 EC

Part 2 (Block 8 - International Business)

Sales Training	3 EC
International Sales, theory	3 EC
International Marketing	2 EC
Law for International Sales	3 EC
Study and Career Counselling 8	1 EC

Electives

International Marketing Management 3 EC
Marketing Communication 3 EC
Consumer Behaviour 3 EC
Services Marketing 3 EC
Dutch Language & Culture 2x 3 EC
English Support 2x 3 EC
Spanish 2x 3 EC
Italian 2x 3 EC (start ony in winter semester)