The programme consists of 2 parts: Block 5 - The organization in a Competitive Environment and Block 6 - Marketing Strategy Analysis. Before the start of each block an updated Block Book is available with detail information about the programme.

View an example of Block book 5_The Organization in a Competitive Environment
View an example of Block book 6_Marketing Strategy Analysis

Book list

Download the latest version of the Book list to see which books are used in this programme.