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Spanish Language & Culture English History, Language & Culture International Marketing Research & International Business The Organization in a Competitive Environment & Marketing Strategy Analysis




Programme


The programme starts in September and consists of 24 EC.  In order to obtain more EC, you can choose one or more electives.


Part 1 (Block 5 - The Organization in a Competitive Environment)

Internal analysis

  • Organizational, Marketing & Financial audit
  • Marketing Case Study

5 EC

Finance & Accounting, theory

2 EC

Human Resource Management / Communicative Management Skills

2 EC

Communication 5 / English

2 EC

Study and Career Counseling 5

1 EC


Part 2
(Block 6 - Marketing Strategy Analysis)

External analysis

  • Customer analysis
  • Industry analysis
  • Competitor analysis
  • Distribution analysis

5 EC

Marketing Strategy Analysis

3 EC

 Communication 6

 

  •  English

1 EC

  •  Business Communication English

2 EC

Study and career Counselling 6

1 EC



Electives

  • International Marketing Management 3 EC
  • Marketing Communication 3 EC
  • Consumer Behaviour 3 EC
  • Services Marketing 3 EC
  • Dutch Language & Culture 2x 3 EC 
  • English Support 2x 3 EC 
  • Spanish 2x 3 EC 
  • Italian  2x 3 EC  (start ony in winter semester)