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Programme
The programme starts in September and consists of 24 ECTS credits. In order to obtain more ECTS credits, you can choose one or more electives.
Part 1 (Block 5 - International Marketing Research)
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Marketing Research (Interpretation of Research)
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4 ECTS credits
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Marketing Research & Statistics |
4 ECTS credits |
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International Communication (Second and Third Foreign Language) |
2 ECTS credits |
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Business Communication English 5 |
2 ECTS credits |
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Elective |
3 ECTS credits |
Before the start of the programme updated Course Outlines are available with detail information.
The Reading List for the academic year 2012-2013 is available.
>> Reading List International Marketing Research 2012-2013 (XLS)
Part 2 (Block 6 - International Sales II)
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Sales Training & Theory |
3 ECTS credits |
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International Sales Training in English |
1 ECTS credits |
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Cross Cultural Management Sales |
2 ECTS credits |
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International Sales and Account Management |
2 ECTS credits |
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Law for Sales 1 |
3 ECTS credits |
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Elective |
3 ECTS credits |
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Personal Development 5 |
1 ECTS credits |
Before the start of the programme updated Course Outlines are available with detail information. The Reading List for the academic year 2012-2013 is available.
>> Reading List International Business 2012-2013 (XLS)
Electives Winter Semester
- International Marketing Management - 3 ECTS credits
- International Marketing Communication - 3 ECTS credits
- Supply Chain Management, Part 1 - 3 EC, Part 2 - 3 ECTS credits
- Dutch Language & Culture, Part 1 - 3 EC, Part 2 - 3 ECTS credits
- English Support, Part 1 - 3 EC, Part 2 - 3 ECTS credits
- Spanish, Part 1 - 3 EC, Part 2 - 3 ECTS credits
- Italian, Part 1 - 3 EC, Part 2 - 3 ECTS credits
- Chinese, Part 1 - 3 EC, Part 2 - 3 ECTS credits
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