An intercultural analysis of TV commercials of different countries
TV ads are full of rituals, symbols, heroes, values, prejudices, clichés, stereotypes and other cultural expressions which are specific for the culture in which they are broadcast. You can understand them, even if you don’t understand the language. In this course TV ads from different countries will be analyzed and compared to other countries on the basis of Hofstede’s cultural dimensions. Needless to say, this is of major concern for marketing and management!
Type of course
Oral exam, Written exam, Presentation
>> Elective Marketing Courses 2012-2013