The world around us is changing rapidly. Innovations in the areas of technology, social media, economic fluctuations, problems concerning energy resources and intercultural shifts are only a few examples of this. Transformation often causes complexity and confusion. New questions which present themselves here, now and tomorrow require a transdisciplinary approach: a multi-faceted collaboration between scientists and creative, artistic researchers. Creative and unconventional ways of working provide new insights.
At the foundation of this the research of the Research Group Popular Culture, Sustainability & Innovation is the added value of Popular culture and artistic research as motivator for transformations in both living and working environments.
The area of interest of the Research Group Popular Culture, Sustainability & Innovation is the transdisciplinary knowledge domain where popular culture, technology and economy meet. The focus here is on the various roles artists and designers can play in this interaction. An initiating and catalysing role for example can enhance, in this case, sustainable, cultural and social innovation.
By doing research the research group aims to make optimal use of the possibilities of artistic research and the use of popular culture in social innovations. This happens in collaboration with experts from other disciplines working in relevant areas such as urban and regional development, shifts in regional industries, shrinkage, energy and ecological problems.
The areas mentioned have been identified as relevant stimulus areas for artists and designers based on the essential connection of inhabitants, users and other stakeholders with the issues, and the multi-faceted aspects of the problems. Often various issues of a different nature are interconnected or are intricately bound with each other. Artists and designers can make essential and catalysing contributions to this type of complex projects by the often surprising ways they have of approaching a problem, their critical attitude, associative hands-on approach and their focus on experiencing and interaction.