About the study programme

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Media performers, artists and designers doing strange and unexpected things with technology: that is what the MADtech study programme is about. You are expected to employ and artistically explore hybrid technologies in order to imagine, interpret and change human interaction with a transforming world. To do so, you apply a tinkering playfulness and an experimental mentality, which are the key aspects in your development and research. This mentality, combined with a critical reflective attitude and conceptual skills, leads to unexpected perspectives and results in artistic multimedia, experimental design or performative work in any combination.

While MADtech students come from various professional backgrounds and fields of media, art or design, they all share a fascination with technology. The role that technology is going to play in your research exceeds that of a mere tool with predefined and process-shaping functionality. Instead, technology and its influence are examined critically, researched conceptually, used creatively in non-standard ways or developed individually to enable the creation of specific MADtech strangeness. The combination of disciplines gives you an opportunity to develop your artistic vision while deploying a hybrid artistic practice as an autonomous media performer, artist and designer. As your work engages with the world, you grow both as an individual and in your artistic practice, reinforcing the power of your imagination as well as exploring your own connection to a transforming and technologically charged society.

Hybrid practice

The MADtech community of practice represents a hybrid approach and a mixture of contemporary art forms, including autonomous, applied and performing arts. On which projects you centre your artistic practice and research, and in which way you display or embed the outcomes, defines what sets you apart from other professionals working in this domain. At the same time, you share experiences and technological developments with your peers in a collaborative, experiment-encouraging work environment. In this situation, the artistic process provides direction to multiple patterns of research. These patterns strengthen the artistic process and enlarge your future field of work. Within the MADtech programme, you can combine or specialise in one or more research areas within the fields of media, arts and design, which are held together by artistic technology research. These research areas are the overlapping fields of Experimental Arts, Experimental Design and Experimental Media Performance Research.

Experimental Arts, Experimental Design & Experimental Media Performance Research

MADtech is looking for autonomous artists, designers or media performers exploring an experimental, cross-disciplinary platform where you extend the boundaries of emerging media, visual and performing arts, and experience design. You carry out experiments, develop your ideas and deepen your research by tinkering with materials, technology and media. In doing so, you explore the possibilities that the cross-section of art and technology has to offer. Central to this journey are your artistic development and your attitude towards research. By combining a critical reflective attitude and conceptual skills, you discover unexpected perspectives and explore a range of possibilities that will result in your graduation project and thesis. You study the influence of human experience and other factors in the field of media, art and design, which range from graphic and interactive design to the creation of new audiences, from product design to the design of public spaces and events. This process will incite and invite unexpected combinations that can result in anything from an experimental audio-visual art and technology festival to interactive installations, animations for quantified self-infographics, a digital wearable fashion show, self-made instruments for a digital orchestra, a nexus of coded audio-visual kitchen performances and much more.

Past, present and future

No matter which research track you're on, at MADtech we are continually seeking a dialogue between different viewpoints on the past, present and future: between art and science, between theoretical and applied research, stable and unstable media, old and new technologies, and local and global forms of society. This is a group process in which we share our views and ideas, work together and learn from each other. At the same time, you will also embark on your own path, improving your knowledge and skills, and learning to reflect critically on your own position, role and work and on the world around you.


To be admitted to this study programme, you have to show us what you wish to get out of the programme. We therefore ask you to submit a broad outline of the kind of artistic research that matters to you. What fascinates you about media, art, design and technology? What kind of experiments would you like to carry out? During the admission interview you will discuss your ideas with us. Once admitted, your ideas will form the basis for your next two years.

Kasper van Hoek (MFA IME 2010) 

Photo: Kasper van Hoek

Photo: Marcel de Vries

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