International Marketing Research & International Sales II

​The programme is available in the Winter Semester. For the exact data please click Winter Semester - Summer Semester​​​.

This programme consist two parts: International Marketing Research and International Sales II.

The programme is available in the Winter Semester. For the exact data please click Winter Semester - Summer Semester​​.

Part 1 -​​ Inte​rnational Marketing Research

In the project, each group of students should investigate, either the opportunities to export a product currently sold in Holland to one other country, or the possibility to import a foreign product in the Netherlands successfully.

Desk research should be used to describe:
  • market size and development;​
  • competition.
Field Research should be used to describe the customer needs and acceptance of the product. This should result in an advisory​ report. This report contains a recommendation how the product should be introduced (successfully), taking into account customers and competition. The project will be supported by marketing research and statistics and English classes.

Part 2​​ - International Sales II

The Sales Training consists of sales talks, to be conducted in English, and Cross Cultural Management. You will go into relevant cultural differences when undertaking business abroad. International Sales will focus on training sales talks in different languages. In International Marketing you will study entry strategies, and in Law for Sales you will study financial and legal aspects of international business.

Programme

​​​The programme starts in September and consists of 24 ECTS credits. In order to obtain more ECTS credits, you can choose one or more electives.

Part 1​​​ (Block 5 - International Marketing Research)

  • Business Commnication for Research, 1 ECTS credits, code: IMVB15BCR
  • Research Project​, 3 ECTS credits, code: IMVB15RSP
  • Statistics, 4 ECTS credits, code: IMVH3MRS
  • International Communication (Second and Third Foreign Language), 2 ECTS credits, code: IMVH3INC​
  • Business Communication English 5, 2 ECTS credits, code: IMVH3ENG​
  • Elective, 3 ECTS credits, code: -
Before the start of the programme updated Course Outlines are available with detailed information. In order to get an idea of what to expect, you can download the Course Outlines.
*Please be aware that for the course Marketing Research and for Statistics (IMVH3MRS) you are only allowed to use the following types of calculators: All types Casio fx 82, Texas Instruments TI 30 (all subtypes)​​
 

Part 2​​​ (Block 6 - International Sales II)​

  • Sales Training & Theory, 3 ECTS credits, code: IMVB15STT
  • International Sales Training in English, 1 ECTS credits, code: IMVH2IST
  • Cross Cultural Management Sales, 2 ECTS credits, code: IMVH2CCMS
  • International Sales and A ccount Management, 2 ECTS credits, code: IMVH3SAM
  • Law for Sales 1, 3 ECTS credits, code: IMVH3LAW1
  • Elective, 3 ECTS credits, code: -
  • Personal Development 5, 1 ECTS credits, code: IMVB16STC5
Before the start of the programme updated Course Outlines are available with detailed information. In order to get an idea of what to expect, you can download the Course Outlines.

​Electi​​​ves 

With regard to the programme International Marketing Research & International Sales II (Winter Semester) and Strategic Marketing Planning I & 2 (Summer Semester): the compulsory programme units consist of 12 credits (EC) per part, a total amount of 24 EC per semester. In order to obtain more EC, you can choose electives of 3 EC at the Hanze Language Centre. The Hanze Language Centre is organized within the context of the School of Marketing and Management. Several courses are especially suitable for international students. These courses are taught in English. For more information and offered electives visit the Hanze Language Centre website.​​

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