Year 1

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The first year serves as a general introduction to the world of communication. You will develop English-language skills relevant to communication professionals. Throughout the year you will develop intercultural competencies and media skills and be introduced to research methods and communication theories.

Block 1: Crisis & Reputation
The first block is about Crisis & Reputation. In international groups you will look at issues that appear in media and how to prevent an issue from turning into a crisis. You will learn how to monitor international media, how to write a press release and how to organise a press conference. Subjects such as psychology, intercultural communication, risk and crisis communication, public speaking and public opinion are all part of this.

Click here for descriptions of the modules.

Block 2: Online Branding
The second block is about Online Branding. Your creativity will be challenged when developing online texts and visuals for real clients to increase their brand recognition or to promote their products. You will learn about marketing communication, online communication, customer relationship management and branding. Interested in some examples? Click here.

Click here for descriptions of the modules.

Block 3: Media & Entrepreneurship
Visual communication and entrepreneurship are central to the block Media & Entrepreneurship. You will come up with an entrepreneurial concept and learn how to
pitch that in a specific media format. You will get camera training and will make a personal brand video.

Have a look at how creative students from the International Communication programme can be: this was made by 1st year student Jelena Queissner.

 

Click here for descriptions of the modules.

Block 4: Event
During the final period of your first year you will organise a conference on the subject of the communication profession. You will also develop a media presentation highlighting the core values and communication structure of a certain company or organisation. In addition, you will write a report on this client and its environment and the role of communication professionals within the company/organisation. 

Click here for descriptions of the modules.

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