International Marketing Management

International Marketing Management

Level
Language: English
Credits: 30 ECTS
Startmonths: Start: February
Locations: Groningen

Business and Economics
Language and Communication

The programme International Marketing Management is aimed at developing your skills in analysing and solving a real marketing problem.
You will learn how to conduct market research and based upon this research you will learn how to fomulate a strategic but also practical marketing advice for the company. You will write a strategic marketing plan in which you apply the theory of strategic marketing, research skills and intercultural competence skills. All this will be done in international project groups, with students coming from all over the world.

Information on exchange

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Properties

Credits: 30

First block: Marketing Planning 13 EC

Marketing Analysis 5 EC:

Marketing Analysis - Assignment: 2 EC
Finance - Assignment: 2EC
Corporate Social Responsibilty - Assignment: 1 EC

Integrated Project Assignment 5 EC

Professional Skills 3 EC:

Research Tooling: 2 EC
Professional Identity Exchange Students: 1 EC

Second block: International Marketing 17 EC

Strategic Marketing 5 EC:

Theory Strategic Marketing: 3 EC
Paper: 2 ECIntegrated Project Assignment: 5 EC

Professional Skills 2 EC:

Business Communication English: 1 EC
Intercultural Competences Assignment: 1 EC

Change Management 5 EC

About this minor

In the first part of the semester you will focus on analysing the external and internal environment of the company. Theory classess in marketing analysis but also finance and change management will help you understand the relevant theory necessary for these analysis.

In the second part of the semester you use the insights learnt from your analysis to formulate marketing advice. This will be supported by theory classes on marketing decisions, branding and online marketing at a strategic level.

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What will you do

Before you can start

Admission & application

Please check with your home university whether there is an agreement set up with the Hanze School that is offering the exchange programme of your choice. To apply for and be admitted for our exchange programme you should take the following steps

1. Be nominated by your home university

Once you have been nominated, your nomination will be checked by us and confirmed to your home university by email. You will receive your application link during our application period.
2. Submit your online application

Once you have been nominated by your home university you will receive a personal application link and the application instructions during our application period. The application is fully digital and documents do not have to be send by email or postal mail. Make sure you do not miss our application deadline!
3. Letter of Acceptance

Once you have submitted your application we will check your documents. If you have to re-submit any documents, we will let you know. We will be sending out Acceptance Letters from the beginning of May when you start in September and from the middle of October when you start in February.