Theme Marketing

  • Theme
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Marketing is so much more than just advertising. It is about building a story, understanding people, and using smart tools to make your product or service truly irresistible. In the Marketing theme you will learn to do exactly that – in a way that really works in today’s world.

What will you learn?

In this theme you will discover how to build a brand that touches people, and how to market this brand intelligently. You will learn:

  • How to really get to know the customer.
    What do people want? What do they find important? And why do they choose one brand over another? You will learn how to identify those needs so that you can respond accordingly.
  • How to make your products and services irresistible.
    You will learn how to present the advantages of a product in such way that people think: “This is exactly what I need.” This is called positioning – and you will become a pro at it.
  • How to communicate as a brand with a personality.
    Whether via social media, e-mail, a website or an event: you will learn how to hit the right tone and how to really reach people.
  • How to use online marketing as growth accelerator.
    From SEO to Instagram Ads, from content strategy to influencer marketing – you will learn how to use digital tools to reach your goals and activate your target group.
  • How to analyse the market as a strategist.
    You will look at competitors, trends, technological developments and societal changes. This enables you to always stay one step ahead and respond to what is going on.

Why is this important?

In world full of choices, it is not necessarily the best product that wins, but the product that is presented in the best way. Marketing is the bridge between what you are offering and what people are looking for. If you build that bridge well, you can touch, inspire and activate people.

Skills you will develop

  • Creative thinking and strategic planning

  • Customer-focused communication

  • Working with data and digital tools
  • Spotting trends and acting on them
  • Building brands with impact

Which programmes are reflected in this theme?

  • Marketing Management

  • Commerciële Economie

  • Bedrijfskunde
  • International Business

Programmes