'I have always been interested in learning about different countries and cultures'

Muriël Hendriks, an alumna of Hanze University, completed her bachelor’s degree in communication before enrolling in the master's International Communications (MIC) programme.

Finding My Fit

'My final bachelor's project got me hooked on the strategic aspect of communication. Working on this project showed me how powerful good messaging can be and inspired me to become a communication strategist.  Besides that, I have always been interested in learning about different countries and cultures. The Master International Communication, which offers intercultural and strategic corporate communication, felt like the perfect next step for me.'

Growing My Skills

'My bachelor’s gave me a grounding in communication theory, but the master programme pushed me to go deeper. The biggest shift for me was the focus on critical thinking and research, which made me reflect more deeply on complex problems. Alongside that, classes in corporate communication, brand management, cultural theory,  and capstone projects broadened my perspective and improved my strategic thinking skills.'

Learning by Doing

'Another key difference with my bachelor’s was that there were no traditional exams —instead, we submitted portfolios (with essays, project reports, reflective statements, and more) for grading. This assessment style suited me perfectly: I absorb theory best by applying it, and it lets me engage deeply with the material rather than cramming for a test. If I had to read the theory and take an exam on it, I don’t think I would have thought about it as deeply as I have during my time at the MIC. One standout project had my team develop a communication strategy for a Dutch potato company aiming to build trust with Tanzanian farmers. Applying theory to this practical international challenge boosted my strategic instincts and confirmed that I had found my calling as a communication strategist!'