International Marketing Management (spring semester)

​Would you like to learn how to create successful strategic marketing advice?

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The program International Marketing Management is aimed at developing your skills in analysing and solving a real marketing problem.

You will learn how to conduct market research and based upon this research you will learn how to formulate a strategic but also practical marketing advice for the company. You will write a strategic marketing plan in which you apply the theory of strategic marketing, research skills and intercultural competence skills. All this will be done in international project groups, with students coming from all over the world.

What you will learn 

In the first part of the semester, you will focus on analysing the external and internal environment of the company. Theory classes in marketing analysis but also finance and change management will help you understand the relevant theory necessary for this analysis. In the second part of the semester, you use the insights learned from your analysis to formulate marketing advice. This will be supported by theory classes on marketing decisions, branding and online marketing at a strategic level.

Spring Semester

​This exchange programme is offered in the Spring Semester (February - July). The programme consists of two blocks which are followed consecutively:

  1. Marketing Planning (February - April, also referred to as period 3 or block 7)
  2. International Marketing (April - July, also referred to as period 4 or block 8)

Useful links

The curriculum overview can be found here.
The course outlines of this programme can be found here.
More information about the way how the Spring Semester is set up can be found here.

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Naam

(999) 999 99 99
naam@pl.hanze.nl


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