International Business Communication

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​The role of the international communication professional has changed with the global expansion of businesses. It has also grown with the enormous growth of expressive diversity of new media and the rise of participatory cultures. As a result, the areas of corporate communication, advertising and promotion, public relations and other forms of persuasive communication are merging. Nowadays, global companies show increasing demand for communication experts with knowledge of new media. There is a need for communication professionals who are able to translate corporate communication needs on a strategic corporate and global communication level, by analyzing corporate communication policies, monitoring and forecasting global issues, economic and cultural trends and analyzing marketing and communication developments in European and Asian markets.

The programme prepares you for professions in International Marketing and Communication. You are trained to become an external communication expert or international marketing & communication expert. The programme enhances the level of strategic thinking in an international business context. You learn how to translate corporate goals into strategic communication objectives and strategies for identified key stakeholders. Communication strategies are developed and implemented.

The theoretical framework of international business communications is applied in a real-life international business setting. You will actively design, develop and implement marketing and communications strategies as formulated in the assignment provided by external clients. In your role as junior consultant you will apply consultancy and intercultural skills in the Asian - European context by having intensive contacts with the identified stakeholders.

From 2006 on, this programme has built up a strong business network of more than 20 businesses and organisations, among which are Philips, Miedema Agricultural Machinery, Confucius Institute, Municipalities, UMCG and Arriva.


​During the semester you will apply the theoretical framework of strategic marketing & communication to cases provided by clients who are active within the international context. Through problem-driven case studies and real life company assignments, you will define and describe corporate and external communication dilemmas and developing strategic marketing & communication strategies to solve the dilemma's.

Here you can download the full course outlines .

​Practical informati​​on


Language of instruction

Semester 2 (February-July)
For Hanze UAS IC students also available in semester 1

Deadline and how to apply
Please click here for the application deadline and how to apply

One semester (30 ECTS).

There are a limited number of places reserved in this programme for exchange students. . Please note: only students in the final year of their bachelor studies can participate in this programme.


For more information please contact programme coordinator Teodora Voaides.
Phone: +31 (0)50 595 7219

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