Project: Communication Scan
Course
Project: Communication Scan
Credits
5
Content
Communication professionals can be called to facilitate organizational changes through internal and external communication. Internal communication and change communication are essential to foster an organizational culture that supports the desired organizational change.
You will, in a team of students, investigate the ambitions of the project client. Together you will critically review the internal environment of the organization using relevant theoretical models as a foundation for their argument. You will also evaluate the communication with external stakeholders impacted by the desired organizational change as well as possible external factors that could impact the organization.
You will produce a report on the state of affairs of the organization as the fundament for the communication advice that they will produce in the next block
Communication and Organisations Theory
Course
Communication and Organisations Theory
Credits
5
Content
It is of great importance for communication professionals to have insight into organisational changes.
You will gain knowledge and insight into the communicative processes of organisations, especially in an international context. You will learn to analyse changes with the help of concepts from corporate communication theory and internal communication theory (mission, vision, organisational identity, reputation and image). You acquire knowledge and insight into the theories on organisations and applies this knowledge. You also learns to look into the wider context of an organisation and assess how different external factors can influence communication.
Professional Skills: Diversity& Inclusion
Course
Professional Skills: Interaction & Inclusion
Credits
3
Content
In this block, advisory skills are focused on intercultural communication, dealing with intercultural differences and communication means in which you show that you can take these differences into account. You will do the so-called Intercultural Development Inventory (IDI) which assesses your intercultural competence.
Language Development
Course
Language Development
Credits
2
Content
In this block you will be able to choose a language elective (currently the choices are: Dutch for Foreigners, French, Chinese, Spanish, Italian).
Project: Transition and Communication
Course
Project: Transition and Communication
Credits
5
Content
In your advisory role, you will establish a communication strategy. You will make appropriate recommendations about the use of communication interventions, choose appropriate themes and formulate core messages. You will plan and produce communication products and corporate events to implement the communication strategy aimed at supporting the organizational change.
Key focus points are creativity and knowledge of what kind of communication works and how. You have to argues the use of communication means with professional arguments: systematic, well-thought and professional.
Intercultural Facilitation & Change Management
Course
Intercultural Facilitation & Change Management
Credits
5
Content
You will acquire knowledge and insight into the role of communication when supporting an organization in a phase of change and implementing those changes. Important issues are resistance to change, creating support and change strategies. You will learn to design a communication policy and its financial argumentation.
It is also of great importance to have an insight into the way in which culture influences communication. You therefore learn about intercultural communication theories that play a part when changing in an international context. You apply these theories on international cases.
Professional Skills: Intercultural Facilitation
Course
Professional Skills: Intercultural Facilitation
Credits
3
Content
In this module, we focus on advisory skills upon facilitating (intercultural) communication. You will enable others to (better) communicate with each other. You apply different communication styles and learn how to deal with conflicts.
Language Development
Course
Language Development
Credits
2
Content
In this block you will be able to choose a language elective (currently the choices are: Dutch for Foreigners, French, Chinese, Spanish, Italian).