The Campaign

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The Campaign is aimed at developing your skills in analysing and creatively solving communication problems by means of a communication campaign. You will learn what an organisational and communication problem is and how you can research such a problem. You will develop a communication campaign for an external client and produce a number of tools (video, printed media and websites) needed to execute this campaign. All this will be done in international project groups, with students coming from all over the world.

​Developing a communication policy and communication plan requires research to find out what audiences and target groups want. You will set up and carry out a research project using quantitative and qualitative research methods (from communication or marketing research). The research group will gather, select and process information about a formulated communication problem from an outside client. You will analyse the communication aspects of the problem and make a description of the target group in relation to the problem. Your findings will be put down in a written report, meant for the client.

Here you can download the current course outlines​

Practical information

​Language of instruction
English

Offered
Semester 1 (September-February). 

Deadline and how to apply
Please click here for the application deadline and how to apply

Duration
One semester (30 ECTS).

Capacity
There are 28 places reserved in this programme for exchange students. 

Contact​​​

For more information please contact programme coordinator Eugenie Jessen.

Email: e.h.c.jessen@pl.hanze.nl
Phone +31 (0)50 595 2928

 

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