Would you like to study and work alongside students, faculty and partners from all over the world? Are you interested in global business and intercultural communication? Does the idea of spending a year abroad excite you? International Business is the programme for you!

Download our brochure or sign up for the open day

The International Business bachelor's programme prepares you to become an international business professional who is capable of helping internationally operating businesses achieve their goals. Besides learning about key business functions such as Marketing, Finance, Operations and HR, you will also work on your professional skills, including intercultural sensitivity, information management and communication.


To deepen your cultural awareness and broaden your international horizon you will learn an additional language, such as Spanish, French, German, Dutch or Mandarin Chinese. Add to this the adventure of a year abroad that includes a semester at a partner university and an international work placement. This combination ensures that the International Business programme provides the perfect study environment for a business bachelor's student who has strong, international ambitions.

International Business (IB) graduates obtain an internationally recognised degree: Bachelor of Business Administration (BBA).

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Click on the image above to find out what students think of this programme, the chances of finding a job after graduating, and more.

For more information, go to www.studiekeuze123.nl/sic (Dutch).

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​Programme structure

Programme structure

The IB four-year bachelor is an English-taught programme. Each year consists of two study semesters and four 10-week blocks. The programme consists of 240 European Credits (ECTS), with 60 ECTS earned per year. In order to be allowed to continue with the second year of the programme, students are required to finish the first year with a minimum of 45 ECTS.

Learning by doing

In addition to lectures and classes, students work together in small groups in order to find answers to challenging, yet practical, business-related problems. Group work prepares you for effective communication and cooperation in international business. Training is also provided in specific skills essential to successful future careers, such as giving and receiving feedback, presentation skills, intercultural proficiency and languages. At IBS, we take a 'learning by doing' approach. Together with individual coaching, this sets us apart from international business programmes at research universities.

First year

The first year

The first year introduces you to international business essentials and business skills. You will explore how the changing business environment affects international business and how they respond to these changes. In addition, you delve into the internal dynamics of a business and try to understand how the business works from the perspective of organizational management, finance, operations, HR and marketing. You will gain hands-on experience by doing integrated projects. For example, you learn how to write a real business plan. Besides theoretical knowledge and project work, you will also work on your professional skills, international business communication and learning a second language. You can choose between Spanish, German, French or Dutch (for non-Dutch students). Depending on the number of applications, it is also possible to study Mandarin Chinese.

Second year

The second year

In the second year, you will be doing a project in each of the four blocks. You will learn the ins and outs of the Scrum project management method. The projects will deal with Human Resources (Talent Management), Finance (Balanced Score Card), Operations & Logistics, and Marketing (Market Entry). This gives you the opportunity to find solutions for real companies. The language classes and Professional Skills Development courses you started with in your first year will continue in year 2.

Third year: abroad

Study abroad

During the third year, you spend a full semester studying at one of our many partner universities around the world. We have more than 100 partner institutions all over the globe: Argentina, Australia, Curaçao, Finland, Hong Kong, Peru, Taiwan, United States; you could end up anywhere! This is a unique opportunity to expand your knowledge of different cultures and develop your language skills. Non-Dutch students have the possibility to stay in the Netherlands and follow a minor (elective semester) at IBS or a minor from another Hanze UAS school.

International placement

The other semester is spent working in an internationally oriented company or organisation outside your home country, where you can apply what you have learnt during the first phase of your study. Our students complete placements at top global companies, such as Hugo Boss in New York, Microsoft in Dublin, SEAT in Barcelona, Bosch in Mexico City, PwC in Hong Kong and Philips in Amsterdam, as well as at exciting SMEs and startups. Every student is assigned an internship supervisor who can guide and help you if you need advice.

Fourth year

Graduation minor

You begin your fourth and final year with a semester in which you take modules relating to your minor. This enables you to gain an in-depth understanding of the specialisation you have chosen. You can choose out of four graduation minors in the IB programme:

Graduation project

In your final semester you complete a graduation project in which you are regarded as a consultant for an external company. You will be required to obtain, define, analyse and research a business-related problem, write a final report and present/defend your findings in an oral presentation.

Academic Advisor

Academic Advisor

IBS offers valuable study mentoring throughout all phases of the IB programme. Each student is assigned a dedicated Academic Advisor during the  introduction period. In the first year, academic advice concentrates on following study progress and assists you in adjusting to the IB programme and higher education in general. In the second and subsequent years, IB study advisors continue to monitor your study progress. You will get expert support when writing your study plan and the study advisors are available for help and guidance in all matter related to your studies.

Learn a second language

Learn a second language

Starting in your first year, you will learn a second language, such as Spanish, German, French or Dutch. Depending on the number of applications, it is also possible to study Mandarin Chinese. Learning a second language will give you a head start when it comes to applying communication skills within your future career.

Please note that all our language classes start at level zero. At the end of year 1 you will have reached level A2 according to the Common European Framework of Reference and at the end of year 2 your skills will be at level B1. For more information and to find out what exactly you will learn in each of the languages, please check the IBS language guide.

​Career opportunities

Career opportunities

Our alumni are located around the world and work at top global companies, such as Google, IBM, Rabobank, Volkswagen, PwC, and Philips. The most popular roles include:

  • marketing & sales manager
  • finance & accounting manager
  • business consultant
  • project & account manager
  • entrepreneur

Many graduates are offered jobs with their placement company or the company for which they did their final graduation project. We are even contacted directly by international companies that are specifically looking for our graduates.

Master's programmes

Master's programmes

After successful completion of your Bachelor of Business Administration, you can continue with a postgraduate study at Hanze UAS by enrolling in one of our professional master's programmes. If you want to find out which master's degree you can pursue at Hanze UAS Groningen once you've obtained your bachelor's degree, or if you're interested in a master's programme and want to find out which bachelor's degrees give access to this programme, you can make use of the Transfer tool bachelor - master.

IBS currently offers a Master in International Business and Management and a Master of Science in Business Studies (Interdisciplinary Business Professional), which allow direct-entry to International Business graduates. For an overview of all English-taught master's programes at Hanze UAS, click here



IBS has carried out a comprehensive social media research to track its alumni in the global job market. The results (2017) showed that IBS alumni are in employment in a wide range of business-related roles. The popular peaks of marketing, finance and accounting, management, business development and consultancy are supportive of the IB graduation minors. This is a firm indication that IBS graduates have built the appropriate knowledge and skills to successfully enter their chosen field of expertise. Since the early 1990s, IBS has seen over 3,000 business students graduate from its bachelor's (88%) and master's (12%) programmes.

Year 1

  • Business Communication (English)
  • Second Language
  • Economics
  • International Marketing
  • Finance & Accounting
  • Organisation & People (HRM)
  • Business Processes
  • Law
  • Intercultural Competences
  • Professional Skills Development
  • Business Research Skills

Year 2

  • Business Communication (English)
  • Second Language
  • Human Resources (Talent Management)
  • International Marketing (Market Entry)
  • Finance & Accounting
  • Supply Chain Management
  • Organisation & People (HRM)
  • Operations & Logistics
  • Intercultural Competences
  • Professional Skills Development
  • Business Research Skills

Year 3

  • Study abroad (partner university)
  • International work placement

Year 4

  • Graduation minor
  • Graduation project & thesis

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