International Communication studenten kijkende naar wereldbol

Do you have a broad interest and want to develop within your field? Then you may find our extensive range of minors and electives useful. How you make use of these is up to you. You can choose to deepen your knowledge of a subject by taking a minor within the School of Communication, Media and IT. But a minor within another part of the Hanze UAS or another university at home or abroad is also an option.

Within the Institute for Communication, Media and IT, you can choose from the following English taught minors:

AI in your Future Profession

Do you want to prepare for the future in which you will have to deal with AI and data in your profession? So that you can use the power of data to become a better professional? Your future job may change drastically through the use of data and algorithms; how can you also ensure that these algorithms are applied fairly and transparently? Artificial intelligence (AI) and data are all around us nowadays; think of the face ID on your phone, the recommendations of Netflix, the advertisements you see on social media and the chatbot of your health insurer. Professionally, too, you will undoubtedly come into contact with the impact of AI and data in more or fewer ways. In the minor AI in your Future Profession, you will learn how to collect and visualize data to be able to analyse the impact on (your) future profession.

Brand, Design & Psychology

This programme aims to strengthen the core values and customer journeys of either existing or new brands by exploring, analysing and implementing multimodal-design interventions. Basic cognitive, linguistic and visual theories are used to influence the target group through both written language (copywriting) and cultural texts (image related). Neuroscientific insights applied in consumer testing help to understand the way in which design contributes to building affective brand values. The quickly advancing field of digital marketing, branding and communication and a rapidly changing society requires a strong sense of public responsibility from its designers. In the minor Brand, Design & Psychology, you will work in multidisciplinary and international teams and develop branding and communication strategies, set up implementation plans for cross media campaigns, and design or prototype various touchpoints and (interactive) media solutions. 

Digital Product Lab

Please note that this minor is only available to HBO-ICT, CMD and exchange students.

During the minor Digital Product Lab, students are going to work in multidisciplinary teams to develop and market a digital / ICT related product. Students will work in a team based on the agile principles of product development. During this time, they will be supported by their coach and there will be given additional workshops on ICT and CMD related topics. The second component that students will get to know is the business component. Questions like 'what is your market?' and 'who is your target group?' will be answered during workshops and coaching to provide you with an understanding of identifying and creating business opportunities in complex environments under conditions of uncertainty and to apply this knowledge based on a self-chosen case in the form of a start-up team.

International Aid & Development

The International Aid & Development minor focuses on preparing students for work in developing countries. In view of the great cultural, social and socio-economic differences, living and working in such countries requires thorough professional and personal preparation. This minor provides this kind of preparation. Multi-disciplinary teamwork is key in the projects that are central to this programme. During the first half of the semester, you will choose and prepare for the project within a small team. You will acquire the necessary knowledge and skills during in class sessions. During the second half of the semester, you will be part of a Hanze student team and contribute to a development project abroad (6-8 weeks are mandatory). Past projects have been in Burkina Faso, Ghana, Nicaragua, Tanzania, Myanmar, India, Philippines, Kenya, Gabon and Murmansk. If you are looking for a minor that will enlarge your worldview, force you to think critically about a wide-range of issues, allow you to have a life-changing overseas experience and give you friendships for life, then this is the course for you!

IT Management

Traditionally IT struggles with two goals: on the one hand IT must be stable because we don't want our business performance to be interrupted by taking risks of changes. On the other hand, we want to have our business and IT changed continuously to fit our ever-changing needs! To meet these conflicting demands, in the past decade, IT organisations have been in a transition from a structured traditional way of working to a new agile way of working. Agile, Scrum and Devops are today's buzzwords in IT management. In the minor IT Management, we try to offer insight in these dynamics of managing IT and provide you with the essential methods and principles to be effective as participant or manager in the world of IT. You will become familiar with the major market standards and learn about Agile Governance frameworks as well as Management and consultancy skills while working effectively within an international team.


During our Journalism minor, we want you to experience the many aspects of journalism: research, verification of sources , finding news, writing different genres of articles, interviewing, planning, filming and editing of (news) videos and podcasts as well as understanding the main characteristics of the profession of a journalist and the journalist's role within society. Therefore, we expect you to be searching for news and stories at all times while participating in the minor. You can dig up information through research, checking sources and interviewing. In the end, the information has to be processed into an attractive format and you will have to decide which medium fits best: writing, video, podcast, photography and/or visualisation of data. Another main part of this course is the collaboration with an international group of students in giving each other feedback and supporting each other within the group.


During your semester in the minor Medialism, you will develop and produce a short film for an external client. Through the use of video, audio and text, you will solve a communication issue for the client. Together with fellow classmates, students will form a production company that will be responsible for the communication surrounding the client's product. You will learn how to present the product as optimally as possible. During the project, all facets of being a production company will be covered, including sponsorship and promotion (media attention). This assignment will be supported by workshops, (theory) lectures and guest lectures, all running parallel to your work in the project. At the end of the semester, you will present your film to the client and a panel of media experts at a special opening night at a cinema.

Smart Energy

The minor Smart Energy allows groups of students to do challenging multidisciplinary projects on the cutting edge of energy and computer science. In addition to lectures on energy and computer science, you will work in small project groups in close cooperation with clients (from the Dutch energy and IT sectors), under the supervision of an experienced lecturer/coach. Our projects are always based on current problems/opportunities of our clients and require a certain amount of research and a proactive mindset. The first half of the semester focuses on design science research, software engineering and societal factors that influence the energy transition. The second half focuses on business opportunities in the energy transition, such as Corporate Social Responsibility or the creation of a business plan, and sustainable technologies such as "smart" electricity grids.

The Future of Technology & Society

What do you think tomorrow's world will look like? How do you want the future to look? In what way can you actively contribute to this from within your field of expertise? These are the central questions in the minor Future of Technology and Society. There are ways to anticipate and influence the future without having to predict it exactly. This is what we do in this minor. Your creative talents, observations and assumptions will be a starting point to explore and investigate the future, while you conduct research into socially meaningful applications of technology, design thinking, co-creation, future literacy, and rapid prototyping. During this semester you will work with an intercultural and interdisciplinary team on projects related to technology, future and society. In these projects you will design innovative concepts connected to the societal problems of the future. This minor gives you insight into the influence of technology on society and how you can apply this knowledge with Design Thinking to create solutions for future problems. You will learn how to prototype your ideas in a structured fashion and you will share the results with an audience during a small symposium.

Apart from the minors offered by the Institute for Communication, Media and IT, you can choose from an extensive and varied range of minors within the Hanze UAS. Take a look at the total overview here.