International Communication

Projects with impact

What makes studying at Hanze UAS unique is that you will work on projects for real clients and contribute to concrete solutions for current issues impacting society. Below, you can find some examples of projects our students engage in.

About this programme

The world is changing at lightning speed. Social media, new technologies and globalisation mean communication never stands still. That’s why organisations need professionals who can adapt, think ahead and connect people across cultures.

In the International Communication bachelor’s programme, you’ll gain the skills to tell stories that matter on a global stage and succeed in a fast-moving industry. You’ll explore:

• PR & marketing
• Crisis communication & public affairs
• Consultancy & business communication
• Media and writing training
• Organising events

Alongside hands-on experience, you’ll build strong intercultural skills: how to collaborate with people from different backgrounds, bridge perspectives and make a genuine impact worldwide. With these tools, you’ll be ready for an international career in communication; wherever the future takes you.

Course overview

Year 1: broad foundation

Your first year is all about exploring the world of communication and getting hands-on experience. You’ll sharpen your English, discover cultural differences, and learn key media, research and communication skills. You’ll work on four exciting blocks:

• Orientation to the Profession – Organise a conference and get a glimpse of life as a communication professional.
• Online Branding – Create online content and visuals for real clients to boost their brand.
• Crisis & Reputation – Prevent media issues from becoming crises, write press releases, and run press conferences.
• Media & Entrepreneurship – Develop a creative concept, pitch it, get camera training and make your personal brand video.

By the end of year one, you’ll have practical skills, real-world project experience, and a clear view of your future in international communication.

Year 2: hands-on practice

In your second year, you step fully into the shoes of a communication consultant, tackling real-world challenges for clients and organisations. Whether it’s promoting sustainability, ethical behaviour, workplace safety, or social responsibility, your mission is to design campaigns that actually change behaviour. 

Across multiple blocks, you’ll develop practical skills, from building a corporate identity and website for your own agency, to animating in After Effects, and finally producing live talk shows. You’ll experience every role in a production team—host, editor, designer, camera operator—and learn how to bring a project to life from concept to live delivery.

By the end of Year 2, you’ll have a great portfolio full of creative campaigns, live productions, and hands-on experience ready to show the world.

Year 3: going abroad

The third year is an important year for International Communication, where you will gain experience abroad. You will do an internship with an organisation of your choosing, which can be anywhere in the world. The other half of the year is spent on exchange at one of our many international partner universities.

Year 4: your graduation, your way

In your final year, it’s all about you and your goals. Work on real client projects, pick your specialisation electives, and show off the skills you’ve built. With a coach and mentor by your side, you decide how to graduate as a confident, capable communication professional ready to take on the world.

Curious about the courses you'll take each year? Check out the full overview here.

After your International Communication studies

Pursue a master's degree

After your bachelor’s degree in International Communication, you can join our professional master’s programme in International Communication, Energy for Society or MSc in Business Studies (Interdisciplinary Business Professional). You can also choose another master’s programme at an academic university.

Career prospects

The International Communication programme prepares you for an international career in a range of positions:

• public relations advisor
• communications coordinator
• brand identity consultant
• event manager
• marketing communication consultant
• social media strategist