Integrated Project Assignment 1

  • Subject or theme

Integrated Project Assignment 1 is a group project that focuses on a real business case. Using the Marketing Mix (4P) model, together with your group you will conduct primary and secondary research to determine the optimum product mix, distribution channel, and price point. You will also prepare a realistic and creative promotional advertisement for a channel of your choice. The project is assessed by a written report and a group presentation to the participating company.

Fields of interest

  • Business and Economics