'A sustainable future is the only future'

Lisa Peterson graduated from the MIC in 2022, after completing her bachelor‘s studies in business and language. Lisa now works as a marketing content manager.

A game plan for communicating Green Hydrogen
Lisa’s graduation project was called ‘The Future of Green Hydrogen.’ She carried out this project for EnTranCe, Centre of expertise Energy at Hanze UAS. Her research focused on understanding what motivates small and medium-sized enterprises in the Northern Netherlands and Germany to engage with green hydrogen. 

To Lisa, the 'old' way of doing things is no longer an option, and every entrepreneur must look for sustainable alternatives. “A sustainable future is certainly the only future that innovative entrepreneurs can afford”, Lisa said. She implemented her findings into a communication strategy for SMEs. She learned that every graduation project has its ups and downs, especially if you want to schedule interviews. “But with good planning and hard work, you will always get there”, Lisa said.