Consumer Behaviour and Marketing in a Digital World

Properties

Credits: 30

Block 1 Consumer Behaviour 15 EC

Consumer Behaviour Research 5 EC

Integrated Project Assignment 5 EC

Professional Skills 5 EC:

• Research Tooling - SPSS 2 EC
• Research Tooling - Writing 2 EC
• Professional Identity  Exchange Students 1 EC

Block 2 Marketing in a digital world 15 EC

Omnichannel Marketing 5 EC

Integrated Project Assignment 5 EC

Storytelling 2 EC

Sales Training 3EC

About this minor

In the first part of the semester you will be working to set up a consumer behaviour research for an organization. Theory classes of consumer behaviour will help you understand its relevance to the practice of marketing. You will also learn how to conduct marketing research and perfect your statistical skills and writing skills. All this will help you to set up a research design, conduct the research, analyse the data and formulate tactical marketing recommendations.

In the second part of this semester you will focus on digital marketing and marketing communication. You will develop an applicable and visually appealing marketing communication campaign. This will be supported by workshops in sales skills and storytelling. All this will be done in international project groups, with students coming from all over the world.

For the application process, go to Exchange application.