Consumer Behaviour and Marketing in a Digital World

  • Exchange programme
Consumer Behavior.png

Consumer Behaviour and Marketing in a Digital World

Level
Exchange programme
Language
English
Credits
30 ECTS
Startmonths
Start: September
Locations
Groningen
  • Business and Economics
  • Language and Communication

In this program you will develop in-depth knowledge in consumer behaviour and practical skills within market research, marketing communication and digital marketing. All essential elements for today’s marketeer.

Properties

Credits: 30

Block 1 Consumer Behaviour 15 EC


Consumer Behaviour Research 5 EC

Integrated Project Assignment 5 EC

Professional Skills 5 EC:

  • Research Tooling - SPSS 2 EC
  • Research Tooling - Writing 2 EC
  • Professional Identity  Exchange Students 1 EC

Block 2 Marketing in a digital world 15 EC

Omnichannel Marketing 5 EC

Integrated Project Assignment 5 EC

Storytelling 2 EC

Sales Training 3EC

About this minor

In the first part of the semester you will be working to set up a consumer behaviour research for an organization. Theory classes of consumer behaviour will help you understand its relevance to the practice of marketing. You will also learn how to conduct marketing research and perfect your statistical skills and writing skills. All this will help you to set up a research design, conduct the research, analyse the data and formulate tactical marketing recommendations.

In the second part of this semester you will focus on digital marketing and marketing communication. You will develop an applicable and visually appealing marketing communication campaign. This will be supported by workshops in sales skills and storytelling. All this will be done in international project groups, with students coming from all over the world.

Contact

Fields of interest

  • Business and Economics
  • Language and Communication