Explore Africa’s markets through hands-on projects and cross-cultural collaboration

Exchange programme

Doing Business in Africa

Level: Exchange programme
Language: English
Credits: 30 ECTS
Startmonths: Start: February
Locations: Groningen

Business and Economics
Behaviour and Society

Africa is rapidly emerging as a hub for innovation, entrepreneurship, and sustainable business. This minor provides hands-on experience and in-depth insights into Africa’s diverse markets, with a special focus on East Africa. You'll work on real business cases for East African companies and gain exclusive access to guest lectures from experienced African entrepreneurs.

Information on exchange

About this programme

The minor Doing Business in Africa offers a dynamic, hands-on learning experience focused on East Africa’s thriving business landscape. You will work on real consulting projects for local businesses, gaining practical insights into the region’s economic transformation. Engage with inspiring guest lecturers—successful African entrepreneurs who share their expertise first-hand. Through cross-cultural teamwork and networking with industry professionals, you’ll explore sustainable business models and discover what it takes to succeed in Africa’s evolving markets.

What Will You Learn?

This minor combines academic knowledge with practical experience through five key modules:

ACS: African Culture and Society (5EC) – Understand the social, cultural, and historical dynamics that shape business in Africa.

ABE: Local African Business Environment (5EC) – Explore economic policies, market trends, and investment opportunities.

ABGC: African Business in a Global Context (5EC) – Analyze Africa’s role in global trade, economic growth, and international business partnerships.

ABP: African Business in Practice (5EC) – Apply your skills to real-world business challenges in African markets.

ACO: African Business Consulting (10EC) – Work on a live case study for an East African company and present solutions to real entrepreneurs.

Throughout the programme, you'll engage in interactive guest lectures, portfolio assessments, debates, and consulting projects.

This minor is designed for students who:

want to explore Africa’s business potential and global trade impact.
are excited about hands-on learning and real-world consulting.
seek networking opportunities with African entrepreneurs and industry experts.
aim to develop intercultural communication, business strategy, and leadership skills.

Admission & application

Please check with your home university whether there is an agreement set up with the Hanze School that is offering the exchange programme of your choice. To apply for and be admitted for our exchange programme you should take the following steps

1. Be nominated by your home university

Once you have been nominated, your nomination will be checked by us and confirmed to your home university by email. You will receive your application link during our application period.
2. Submit your online application

Once you have been nominated by your home university you will receive a personal application link and the application instructions during our application period. The application is fully digital and documents do not have to be send by email or postal mail. Make sure you do not miss our application deadline!
3. Letter of Acceptance

Once you have submitted your application we will check your documents. If you have to re-submit any documents, we will let you know. We will be sending out Acceptance Letters from the beginning of May when you start in September and from the middle of October when you start in February.