Marketing Management

What is Online Taster Course?

During Online Taster Course you follow a part of a first-year study programme. It will give you an idea of what the programme is like. A module consists of three parts: a taster lecture, a bit of theory and a short exam. It is a good way for you to find out whether this study suits you, and your skills and qualities!

Module 1: intercultural competences

How can an onion help to understand cultural differents? What for misunderstanding was there by the lunch invitation? And what is culture anyway? Lecturers Jacqueline and Rinnie will tell you all about it!

Step 1: watch the video

Step 2: study the theory

In this chapter we will define culture, intercultural communication and Global Citizenship. Culture is learned. Culture influences the way we think, feel and behave. It even shapes our perception and influences our judgment of others. We are not always aware of the impact of culture on the way we communicate. The aim of this chapter is to become more aware of our own culture, how it influences our communication, and how we can become better intercultural communicators in an interconnected world, as true Global Citizens. 

Download the chapter

Module 2: marketing

Which companies have great marketing? You are probably thinking of Heineken, Nike or Apple. But why is there marketing so successful? And what role does the customer journey play in marketing? During this module lecturer Oeds will tell you all about it. 

Step 1: watch the video

Step 2: study the theory

Everyone who sees their current advertisements is in awe and thinks the product is really cool. However, apart from reaching a lot of people, their campaigns have not resulted in a lot of sales yet. What would you do?

Download the document

Module 3: sales

What is important when managing a sales team? What is the job of a sales person and what are relevant sales skills? During the module, lecturer Claudia will give you the answers. 

Step 1: watch the video

Step 2: study the theory

A wise man once said “The quality of your life is defined by the questions you ask.” We animated this short video to help you to improve the quality of the questions you ask and therefore improve the quality of your life. Watch the video on YouTube. 

Watch the video

Module 4: corporate social responsibility

Lecturer Michael will show you 3 models for economic organization. How are they similar and different? And what are the advantage and the disadvantage? Learn it during the module about corporate social responsibility!

Step 1: watch the video

Step 2: study the theory

Ahead of Earth Day, Apple has debuted a new robot named Daisy that can take apart iPhones in order to recover valuable materials inside, as reported by TechCrunch. Read about it in this online article. 

To the online article

What's next?

Have you finished your Taster Course(s) and are you (almost) sure that this is the study programme you want to follow? Sign up for a online Taster Session! Through attending an online Taster Session, you can experience what it’s like to study with us. You can get a taste of the atmosphere and get to know the programme better, by taking part in sample lectures.

Sign up for a online Taster Session