'Applying theory to practice is a great way to learn!'

Student stories

Business and Economics

Beatrice Mercuri chose the Marketing Management programme for its practical approach and the projects you get to do. ‘We apply all the theory we study to real life cases’, she says.

'In the first year, we worked in an international team to create a product and brand it from scratch, working as if we were a real business. It was a lot of fun, and I learnt a lot from the experience! In the second year, for example, I worked on a project for Booking.com.'

'I wanted to do my internship at a big enterprise where I could learn how big corporations evolve and grow, so being able to do my internship here was absolutely amazing!'

'Are you ambitious, looking for an adventure, not scared of taking a leap of faith, and interested in marketing? Then I can definitely recommend this programme!'

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- Student stories
'As every student comes from a different field, working together really shows how interdisciplinarity comes into place'
- Graduate stories
'Graduating in International Business played a big role in my journey at Google'
- Student stories
'I developed knowledge and skills in a wide range of business fields that I could immediately use'
- Student stories
'I felt inspired to open my mind to new ideas and values'
- Graduate stories
'I provide a consultant approach to my customers and collaborate across LinkedIn'
- Student stories
'I realised that studying can be fun!'

Her search for an English-taught bachelor’s programme in marketing led Johanna Kipp from Germany to enrol in Marketing Management at Hanze UAS.

'Applying theory to practice is a great way to learn!'

More testimonials

'As every student comes from a different field, working together really shows how interdisciplinarity comes into place'

'Graduating in International Business played a big role in my journey at Google'

'I developed knowledge and skills in a wide range of business fields that I could immediately use'

'I felt inspired to open my mind to new ideas and values'

'I provide a consultant approach to my customers and collaborate across LinkedIn'

'I realised that studying can be fun!'

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