Theme Entrepreneurship

Entrepreneurship is not just for people with their own company. It is a mindset. It is about seeing opportunities where others see obstacles. It is about daring, doing, and trying again. In the Entrepreneurship theme you will learn how to turn ideas into action – whether as a founder, or as a change maker within an organisation.

What will you learn?

In this theme you will discover how to turn a vague idea to a concrete, valuable concept. You will learn:

  • How to spot opportunities and turn them into action.
    You will develop your entrepreneurial mindset: where are the opportunities? What do people truly need? And how can you create something effective to meet those needs?
  • How to develop, test and improve ideas.
    You will learn techniques to generate ideas, create prototypes and test them with real (potential) customers. This way, you will quickly discover whether something is viable – and how to improve it.
  • How to think about value, not just profit.
    Entrepreneurship is not just about making money. You will learn how to create value for customers, society, and yourself – in a sustainable way.
  • How to look beyond the boundaries of disciplines.
    Marketing, HRM, Finance – you will learn how to connect these disciplines. Because a good idea     only truly works when all parts come together.
  • How to spot trends and developments.
    You will learn to be aware of your environment: what is changing in the world? Which technologies, social movements or customer needs offer new opportunities?
  • How to build business models that work.
    You will learn about business models, scalability and how to build a sustainable competitive advantage. Whether you are building an app, starting a social initiative, or launching a product.

Why is this important?

The world is changing fast. Entrepreneurship gives you the tools to not only move along, but to take direction yourself. Whether you are starting your own business or working within an organisation: with an entrepreneurial mindset you will be agile, creative and solution-oriented.

Skills you will develop

  • Creative and strategic thinking

  • Prototyping and customer validation

  • Environmental awareness and trend analysis
  • Working with business and revenue models
  • Self-management and perseverance

Which programmes are reflected in this theme?

  • Ondernemerschap en Retail Management

  • Bedrijfskunde

  • International Business

Programmes