Module 2: Strategic Brand Manager

As a strategic brand manager, you are the brand's voice and the architect of its image.

Module 2: Strategic Brand Manager (15 ECTS)

In your role as a strategic brand manager, you will:

• create brand strategies that align with organisational purpose and cultural values, ensuring they resonate across diverse markets.
• develop a powerful brand positioning strategy by applying key insights in global branding and marketing communication while using expertise in online research, analytics, and intercultural communication theory.
• learn how to communicate clearly and effectively across various platforms and technologies.