International Marketing

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Important: Only students who are currently enrolled for the International Business or Internationale Betriebswirtschaft programme at Hanze University of Applied Sciences, may apply for this minor.

Graduation year minor

This minor invites students to examine the problems that arise when marketing at an international level and moving a company abroad.

Cultures, nationalities, the political environment and economics all have a distinct impact on decision-making within international business. The International Marketing minor encourages students to explore these criteria. They learn how to effectively and successfully deal with intercultural and international differences. During the minor, students prepare and present international marketing plans and feasibility studies.

The International Marketing minor includes a variety of topics relating to:

• Consumer behaviour.
• International marketing management.
• Integrated marketing communication.

Course Outlines
For more information, please refer to the IB Graduation Year Course Outlines in the ECTS Course Catalogue. Make sure to select 'minor' and 'International Business School' when searching for the correct course outline.

Language: English
Can be followed in: Semester 1 and 2

Questions?

For questions about the content of this minor, please contact the coordinator of the International Marketing minor, Eric Voerman.

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