'This programme requires strategic thinking and an open mind, so be prepared to step outside your comfort zone!'

Luan Trinidade is a PR professional from Brazil, who graduated from the MIC in 2025. He now works as a Global Content and Event Manager at a France-based IT company.

Luan’s story: From  MIC graduate to A Global Content and Event Manager.

Hands-on Learning 
This programme’s hands-on approach was a real highlight. Working with real-world case studies and clients across different industries and receiving their feedback and advice provided invaluable insights into communication in practice.

Well-rounded perspective and a strategic mindset
The programme emphasized the social, environmental, and economic roles companies play in society, which deeply resonated with me. Coaches skillfully integrated international communication aspects, which gave me a well-rounded perspective and a strategic mindset when dealing with global problems facing companies.

Cultural sensitivity 
One of the things I love about the MIC is its lively intercultural classroom. It was great to see people from so many backgrounds come together. This created a space for learning from each other and discussing how communication can help shape a better future. A key takeaway was the importance of cultural sensitivity for global leadership. The MIC improved my ability to deal with cultural differences, affecting effective communication management. This understanding has helped me in my current job as global content manager, working in global teams and project management.

Networking opportunities
The MIC exceeded my expectations for networking with diverse professionals and being assessed by corporate communication professionals. Another standout moment was partnering with UNESCO and taking part in the Dubai Future Forum, where I had the chance to connect with an inspiring community of futurists.

Stepping outside your comfort zone
Finally, be prepared to step out of your comfort zone! This programme is not just about professional development—it is also about your personal growth. It requires strategic thinking and an open mind, giving you a broader, more strategic view of communication leadership.