'The programme gave me the confidence and skills to kick off my career in Strategic Brand Management'

Magdalena Ciszkowska finished her bachelor's degree in logistics before joining the MIC programme in 2023. She now works as a strategic brand manager for a communication agency in Warsaw, Poland.

Why I loved the freedom in our Strategic Brand Management classes

'The strategic brand management module was my favourite. The freedom to shape my projects gave me room to explore ideas and handle practical brand challenges. Writing a persuasive essay was not easy, but rewarding. It pushed me to analyse brand communication and defend my arguments. The weekly lectures, seminars, and lively class discussions brought theory and branding models to life. We were excited to apply our skills to a real client’s branding project.'

Turning theory into action

'It was a great experience to put theory into practice and deliver professional results for our client, the Beerwulf company. After critically evaluating the brand's performance, we created strategic recommendations for further implementation. In the end, not only were we selected to present our brand strategy to the company’s creative agency, but it also allowed me to get a graduation internship at Beerwulf in Amsterdam!

The internship helped shape the direction of my master’s thesis, which focused on brand positioning in a European market. I had the opportunity to work closely with professionals and regularly consult with them. A challenge for me was to find a balance between the company’s expectations and the academic requirements. Open communication and feedback from both sides proved to be the key.'

How this master's helped kick off my Brand Management career

'The MIC helped me find a job as a Brand Manager immediately after graduation, mostly thanks to the many practical projects and communication strategies we developed for international companies. 

The programme gave me the confidence to kick off my career in Strategic Brand Management, even though I came from a different background, and helped me develop lasting skills. I feel well-oriented in the necessary skills for the future, and most importantly, I have learned much more about my culture and myself. 

The MIC is also where you can make friends with whom to share lifelong memories!'