Diederich Bakker Dr.

Dr. Diederich Bakker studied Business Administration, majoring in International Management, and holds a PhD in Marketing. His professional background lies in marketing communications and market research. Dr. Bakker has worked in the USA, Australia, Germany, France and the Netherlands. His personal research interests focus on international business, SMEs, market entry strategies, private label branding and Asian branding strategies. Dr. Bakker teaches marketing at the International Business School, Hanze University of Applied Sciences, Groningen, where he has worked since 2002. In 2016, he was appointed Professor of International Business at Hanze UAS.

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