What is MADTech (Media, Art, Design & Technology) all about?

Artists and designers doing strange things with technology. This sums up our MADtech Study programme. To imagine, interpret and change human interaction with a transforming world you will use and artistically explore hybrid technologies. You will do so with a tinker mentality: play and experimentation are important aspects in your development and will carry a special emphasis on the research you do. This mentality, combined with a critical reflective attitude and conceptual skills, will lead to unexpected perspectives, resulting in artistic multimedia work.

You can order our brochure here​.​

Throughout this study programme you will explore viewpoints from the past, present and future, broadening the way you think and look at the world. You will discover connections between art and science, laboratory and applied research, stable and unstable media, old and new technology, local and global forms of society. This is a collective process: you will share ideas and insights with your fellow students, learning how others see the world. Inspiring each other to look beyond borders and to venture away from the beaten track. At the same time you will extend your knowledge, master new skills and reflect on your role as an artist. 

MADtech study programme attracts students from a lot of different backgrounds, countries and cultures. This variety enriches your experience, not only broadening your personal perspective but also giving you the opportunity to build a valuable international network. You will develop your own artistic vision, working in a hybrid practice and taking the opportunity to share your art with the world. 

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Painting

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​​​​​Structure

Structure

Before you are admitted to the study programme MADTech, you will draw up a broad outline of the artistic research you want to carry out. What is it that fascinates you about art and technology? What experiments would you like to carry out? During the admissions procedure you will discuss your ideas with us. Once admitted, your ideas form the start of the next two years. 

The first year of this master programme is mostly about exploring your chosen field. You will carry out your own experiments, tinker with new technology during creative programming and explore research possibilities in art practices. This is how you will improve your skills and knowledge, getting to know the art practice, creating new concepts and finding out the possibilities of artistic technology research. 

In your first year you will spend a lot of time in Hybrid Arts Lab, where you will devise and carry out your own experiments. In addition you will attend theory and research courses at the University of Groningen and take part in a joint research course 'Image & Experience in a technologically charged society' with master students of the University of Groningen. There is also plenty of time to discuss the results of experiments, workshops, research projects and your own progress with fellow students, experts and public. Furthermore, you will visit relevant institutions, festivals, workplaces and centres of research: individually or as a group. 

During your first year you will gradually focus on what you really want to do in the second year. You will develop and refine your research plan, which you will carry out in your second year and which will be the basis of your master thesis. At the end of your first year an assessment of your work will determine whether you are ready to enter the second year. 

After the 1st year

After the 1st year

At the start of your second year you will start working on your final project. You will devote most of your time working on this project. You will spend a lot of time in the lab, working on your research project. There will be classes, but less than in the first year. Supervisors will advise and guide you and encourage your progress. Your goal is to realise your research project and write your final thesis. There will be plenty of opportunities to share what you have learned and experienced with others during sessions, discussions and presentations. Depending on what you need, we will ask guest lecturers to contribute to the supervision of your research project. During a series of public dialogues second year students will discuss their work with guest lecturers and others, helping you to improve your work and take it to a next level. 

During your time with us you will be part of a community where education, research and the artistic practice meet and reinforce each other. For the theoretical component of this master you will attend lectures on relevant subjects like history of art, psychology of art and art philosophy at the University of Groningen.

Additional subjects and projects

Additional subjects and projects

In addition to the regular sessions and classes you will have the opportunity to attend a series of lectures at the University of Groningen about history, art, psychology of art and art philosophy. You will also take part in a joint research course on Research & Development/New Media Art Practices with master students of the University of Groningen. You can also carry out projects of the Centre of Applied Research and other Hanze partners. During your second year you can apply for prestigious awards for excellent students of fine arts, like the George Verberg Scholarship

Vocational training

Vocational training

To help you to reinforce your artistic profession you will visit relevant institutions, centres of expertise and art fairs. This way you will meet a broad range of people from the professional field so you can build your own network of useful and inspiring contacts. In addition, you will work within an open, cross-media network of artists, technologists and scientists to develop your entrepreneurial attitude, realise your ideas, sharpen your vision and sharing your questions and solutions. Just as important is your artist attitude. We expect you to think and act like an investigative artist in an international practice, bringing together different perspectives in exciting work and projects. Therefore we will help you master these organisational skills, raising funds, organising support and promoting the project to the public. 

Graduation

Graduation

Towards the end of your second year you will write a master thesis, showing your analytical skills, critical view and ability to reflect on your own work, as well as your research abilities. With this thesis you also show us your future place in the world of art. At your public graduation you will present your artistic work and your master thesis. After your graduation you will have be awarded the degree of Master of Arts.

International possibilities

International possibilities

In addition to the focus on your final project, you will visit international festivals, like Ars Electronics in Linz and the Transmediale in Berlin. You will also go on an intensive study trip to New York. 

Facilities

Facilities

You will have all facilities you need at your disposal. You are welcome to buy or borrow books and study materials at our Media Centre. At the Academy shop we sell basic stuff, like paper, brushes, charcoal, pens, pencils and blank books.

HAL 24/7

HAL 24/7

Most of your time you will spend in our Hybrid Arts Lab, also called HAL 24/7. Here you can use all the facilities, workshops, materials and technical support you will need. At HAL 24/7 we provide an artistic technology research lab, rooms we use for seminars, projects and lectures as well as studios.  At HAL 24/7 you can attend expert meetings, artist's talks and exhibitions, for instance by professors of the Centre of Applied Research and Innovation Art & Society. 

Workshops

Workshops

Here we also have ten well-equipped workshops at your disposal. Here you can carry out experiments and learn skills. These workshops are open to all: you can also use them in order to work with a technique or medium for the first time. All students of Minerva Art Academy are welcome here. It doesn't matter which course you do or what year you are in. 

Showcase

Showcase

As a future artist you need to go out there and show the world what you can do. At our showcase academieminerva.nl​ you get every opportunity to show your work. Start at once. This is how you prepare for you future from the start of your studies. Go to the Showcase​ land make sure you are visible.


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​​​After graduation

After graduation

As a master of Arts you can continue to set up your own artistic practice, individually or as a member of an artistic collective. 

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Core Subjects

  • HAL 24/7
  • Theory & Reflection
  • Projects & Trips
  • Graduation

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