Behaviour Change Facilitator

What will you learn

This module is designed to be immediately applicable and allows you to complete select assignments at your workplace. After completing the module, you will put your new knowledge and insights into practice to benefit your company and your career.

• Using Behaviour Change Models | Understand your audience and how they change over time. This knowledge, combined with behavioural science models, can help design effective communication
• Implementing a Behaviour Change Campaign with Social Marketing | Design a research-based 10-step social marketing campaign to effectively communicate and achieve desired behaviour change
• Building a Communication Interventions Toolkit | Create a toolkit containing communication interventions designed to motivate a culturally diverse target audience to show the desired behaviour change.
• Facilitation Skills | Obtain tools to facilitate productive, and inclusive stakeholder participation, focusing on cultural assumptions and group dynamics.
• Leading with Impact | Inspire change as a proactive facilitator, guiding stakeholders through desired change through communication.

Contents

There is a need for communication professionals to design their communication through a behavioural lens. By doing so, they can facilitate and support stakeholders in adapting or changing their behaviours. This module will cover core topics specific to the role of a Behaviour Change Facilitator.

• Social Marketing Planning 
• Audience Insights
• Behaviour Change Theories
• Marketing Interventions
• Principles and Methods of Facilitation (Planning)
• Intercultural Facilitation

Who is this module for

• Current Employment:  You must work at least two days per week in a relevant field and organization, as proven by an employer’s statement (werkgeversverklaring).
• Work Experience: A minimum of two years of relevant working experience before starting your studies.
• Educational Background: A bachelor's degree in communication or related fields, such as business, marketing, international relations, public relations, management, linguistics, human resources, or psychology.

English Language Requirements for Admission

• Dutch nationals with a bachelor's diploma from the Netherlands: You don’t need to prove your English proficiency.
• Applicants with an International Diploma: An English certification test may be required if you earned your bachelor’s degree outside of the Netherlands. See for exemptions to English certification and minimum scores.

Voor organisaties

Wil je samen met collega's dit traject volgen, jouw medewerkers opleiden, of ben je geïnteresseerd in een andere opleiding op maat? Onze maatwerk- en in-company trajecten bieden talloze mogelijkheden. We stemmen deze volledig af op de behoeften van jouw bedrijf of organisatie, en de lessen kunnen vaak zelfs op jouw locatie plaatsvinden.

Lees meer over maatwerkopleidingen

Practical information

• Introduction and Onboarding: During the introduction and onboarding day, we conduct individual intake sessions to determine if your company offers the appropriate context for selected assignments. If not, we will provide alternative assignments.
• Study Format: Intensive on-campus classes Thursdays from 9:30 AM to 4:30 PM. Lectures and seminars are integrated with full-time Master of International Communication students.
• Class Schedule: According to the academic calendar for 2025-2026, classes will start on Thursday in week 1.
• Support: You will have full access to our online learning environment Brightspace. You will receive coaching from expert teaching staff.
• Independent Work: You will work on assignments and engage in self-study. The required time investment varies based on prior experience and the possibility of integrating assignments into your workplace tasks.