'We had to find out how Arriva's business model would change.'

In 2021, international transportation company Arriva launched the app Glimble in The Netherlands, enabling door-to-door travel using different modes such as shared bike, scooter or car. Together with students of Hochschule Furtwangen University (HFU) in Germany, students of the Master in International Business & Management (MIBM) had to explore how Arriva could further develop this application, taking into consideration strategic, economic, environmental, and societal implications. MIBM student Johan de Vries focused on the financial implications of the app and, together with his group, had to find out in what way the current business model of Arriva would change.