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  • Online Taster Course
  • Bachelor
  • English
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Marketing Management

Label
Online Taster Course
Level
bachelor
Language
English
  • Language and Communication

Welcome to our Online Taster Courses! Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitors'? Are you ready to dive into international marketing issues? Then Marketing Management might be the right choice for you!

At the moment we are referring to Dutch pages here, but we are working hard to provide English content for you as well.

What is Online Taster Course?

During Online Taster Course you follow a part of a first-year study programme. It will give you an idea of what the programme is like. A module consists of three parts: a taster lecture, a bit of theory and a short exam. It is a good way for you to find out whether this study suits you, and your skills and qualities!

*The below video is in Dutch. 

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This Taster Course is taught by

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  • Michael Chance

    Teacher

    Michael Chance
  • Rinnie Mol-Bruinsma

    Teacher

  • Jaqueline Jager

    Teacher

    Jaqueline Jager
  • Oeds Baart

    Lecturer

    Oeds Baart
  • Claudia Mesegué Terradas

    Lecturer

    Claudia Mesegué Terradas

Module 1: corporate social responsibility

Teacher Michael will show you 3 models for economic organization. How are they similar and different? And what are the advantage and the disadvantage? Learn it during the module about corporate social responsibility!

Step 1: watch the video

Michael Chance

Step 2: study the theory

Ahead of Earth Day, Apple has debuted a new robot named Daisy that can take apart iPhones in order to recover valuable materials inside, as reported by TechCrunch. Read about it in this online article. 

To the online article

Step 3: answer the questions

These questions are not meant to let you experience what an actual exam of a study programme is like. You can take the exam to check whether you have understood steps 1 and 2 of the Taster Course correctly. You will get feedback on your answers so that you can see why your answers were correct or incorrect. You can also interact with your classmates to find out how they did. 

Answer the questions
 

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Module 2: intercultural competences

How can an onion help to understand cultural differents? What for misunderstanding was there by the lunch invitation? And what is culture anyway? Teachers Jacqueline and Rinnie will tell you all about it!

Step 1: watch the video

Jaqueline Jager

Step 2: study the theory

In this chapter we will define culture, intercultural communication and Global Citizenship. Culture is learned. Culture influences the way we think, feel and behave. It even shapes our perception and influences our judgment of others. We are not always aware of the impact of culture on the way we communicate. The aim of this chapter is to become more aware of our own culture, how it influences our communication, and how we can become better intercultural communicators in an interconnected world, as true Global Citizens. 

Download the chapter

Step 3: answer the questions

These questions are not meant to let you experience what an actual exam of a study programme is like. You can take the exam to check whether you have understood steps 1 and 2 of the Taster Course correctly. You will get feedback on your answers so that you can see why your answers were correct or incorrect. You can also interact with your classmates to find out how they did.

Answer the questions

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Module 3: marketing

Which companies have great marketing? You are probably thinking of Heineken, Nike or Apple. But why is there marketing so successful? And what role does the customer journey play in marketing? During this module lecturer Oeds will tell you all about it. 

Step 1: watch the video

Oeds Baart

Step 2: study the theory

Everyone who sees their current advertisements is in awe and thinks the product is really cool. However, apart from reaching a lot of people, their campaigns have not resulted in a lot of sales yet. What would you do?

Download the document

Step 3: answer the questions

These questions are not meant to let you experience what an actual exam of a study programme is like. You can take the exam to check whether you have understood steps 1 and 2 of the Taster Course correctly. You will get feedback on your answers so that you can see why your answers were correct or incorrect. You can also interact with your classmates to find out how they did.

Answer the questions

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Module 4: sales

What is important when managing a sales team? What is the job of a sales person and what are relevant sales skills? During the module, lecturer Claudia will give you the answers. 

Step 1: watch the video

Claudia Mesegué Terradas

Step 2: study the theory

A wise man once said “The quality of your life is defined by the questions you ask.” We animated this short video to help you to improve the quality of the questions you ask and therefore improve the quality of your life. Watch the video on YouTube. 

Watch the video

Step 3: answer the questions

These questions are not meant to let you experience what an actual exam of a study programme is like. You can take the exam to check whether you have understood steps 1 and 2 of the Taster Course correctly. You will get feedback on your answers so that you can see why your answers were correct or incorrect. You can also interact with your classmates to find out how they did.

Answer the questions

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What's next?

Have you finished your Taster Course(s) and are you (almost) sure that this is the study programme you want to follow? Sign up for a Taster Session on our campus! Through an On Campus Taster Session, you can experience what it really like to study with us. You can get a taste of the atmosphere and get to know the programme better, by taking part in sample lectures.

Sign up for a Taster Session on location

Keep on exploring!

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    Still not sure?

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    Are you (almost) sure?

    Are you sure what programme you're going to do? You can apply! On this page is a step-by-step plan.

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Fields of interest

  • Language and Communication