Studying in times of COVID-19:
All prospective and re-enrolling (international) students are welcome to study at the Hanze University of Applied Sciences starting from September 2020. We guarantee that you will continue with your study plans as usual. Depending on the options offered by the Dutch government, classes and trainings will take place physically on the university campus, online or in a combined form. All exams will also be offered in an adapted form if necessary. For more information and updates on how Hanze University of Applied Sciences responds to the coronavirus outbreak, please click here. 

How do you give your future career meaning and value in a global context? By becoming an international communication expert.     

Are you interested in specializing in international corporate communication, in strategic brand management, or in global public relations? Do you want to advance a career as an intercultural communication consultant or a facilitation specialist? Or do you have communication skills and management abilities and want to develop these further so as to become a gifted communicator? Our recently updated Master of International Communication (MA) responds to the business need for a strong professional and impactful program. This Master provides an excellent advanced knowledge and experience base for a successful career in a wide range of global communication areas. Our graduates develop competences that are valued most by employers and that are crucial for effective communication management. We train a new generation of communicators ready to take on each situation, equipped with problem solving skills, vision and strategic insights:  international communication experts who are able to raise their game and inspire global as well as personal change.


Benefits of the Master in International Communication at Hanze UAS: 

  • Develop a Global Mindset by being able to work successfully across cultures and geographies, being adaptable, open-minded  and  having a deep knowledge of strategic communication practices in businesses, governments and non-profits.
  • Create Sustainable Impact by designing innovative, digital and sustainable solutions for organizations through mastering critical, creative and reflective skills, tools and trends and the latest practice-oriented research methods.
  • Brand Yourself for a career in international communication, by developing a personal brand tailored to your personal journey, your ambitions and needs and by building a professional network with fellow students, alumni and communication professionals. 
  • Gain Experience through the acquisition of a thesis internship position in a wide variety of companies and organizations (e.g. Philips, Shell, Heineken, Microsoft, United Nations, Unesco) and through the opportunity to work with professional clients and the professorship Communication, Behavior and Sustainable Society throughout the first and second semester
  • Learn Strategic and Innovative thinking from highly committed academic teaching staff and experts; in a global classroom of problem-based, multidisciplinary learning, through immersion in case studies and by joining research & innovation labs.
 
 
 




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Educational concept

Educational concept

The program has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this program. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence.

Semester 1

Strategic Corporate Communication and International Brand Management 

In the first semester, the programme focuses on communication in two domains: "International Reputation Management" and "International Brand Management". The curriculum emphasizes the study of international organisations across various businesses and non-profit sectors. The programme includes cutting-edge critical approaches to international facilitation and international communication in both teaching and research. You learn from an international team that includes experienced researchers and committed practitioners. Teaching involves face-to-face and directed learning.

The two professional roles that you will be exploring and practicing in this semester are "Corporate Communication Consultant" and "Strategic Brand Manager".

For more information on the MIC courses offered, please see our ECTS Course Catalogue.

Semester 2 

Digital Media Innovation and Sustainable Communication

In the second semester, you take specialisation courses here at Hanze UAS. We offer advanced courses around two central themes: 'Sustainable Communication' and 'Digital Media Innovation'. You will be offered the opportunity to participate in living labs, putting theory and research into practice in close collaboration with the professional field and the professorship Communication & the Sustainable Society. Students will also get a taste of Futures Literacy, an interesting approach that introduces new ways of looking at today’s communication issues.

The two professional roles that you will be exploring and practicing in this semester are "International Change Maker" and "International Facilitator".

For more information on the MIC courses offered, please see our ECTS Course Catalogue.

Semester 3

The dissertation

The third semester consists of a Graduation Project: a master's dissertation. The master's dissertation is a consultancy-based project, which allows students to become an expert in the area of their career interests as a communication professional. The students can carry out this project either at or for international organisations in a form of an internship and/or as a consultant, or remain inhouse and carry out a project for a living lab. The thesis builds on all knowledge, practical experience and competences gained during the previous two semesters. 

The professional role that you will be practicing in this semester is an "International Communication
Consultant".

For more information on the MIC courses offered, please see our ECTS Course Catalogue.

Degree

Master of Arts in International Communication

Students are awarded with a Master of Arts degree in International Communication (90ec). 

Graduation profile

Graduation profile

MIC graduates are well-rounded international and intercultural communicators, known for their creativity, reflective professional attitude, and high level of criticality and strategic thinking. MIC graduates demonstrate professional and leadership capabilities needed to work at expert managerial or consultancy levels. They are able to bring a global perspective to the challenges and the opportunities of the digital and the sustainable society. They embrace complexity, anticipate future change and propose innovative solutions to open-ended current and emerging communication problems.

Your future

Career Prospects:

Based on our MIC alumni evaluation, around 80% of the MIC alumni have found a relevant job within 6 months after graduation.

They work in various areas of communication:

  • Communication Consultancy and Communication Management
  • Marketing, brand, consumer communication
  • Online communication, social media
  • Commercial, business, relationship management
  • Event management
  • General management
  • Communication and editing

Their job titles include:

  • PR & Communication Consultant;
  • Communication Manager;
  • Senior International Relations Officer;
  • Marketing Communication manager;
  • Corporate communication manager;
  • External Communications Manager;
  • Global director media and public relations;
  • Global Sustainability & F & A Value Chains Communications;
  • Manager Strategic & Business Communications;
  • Digital Promotion Manager;
  • Media and content manager;
  • Reputation manager;
  • Event and Tradeshows Specialist.

The companies and organizations where they work at:

  • Google, Microsoft, Shell, Booking.com and Unilever;
  • European Union, UNESCO and the World Bank
  • Greenpeace, Warchild and the World Resources Institute
  • Edelman, Fleishmann Hillard and Ketchum Pleon


​Semester 1

  • International Research in Reputation Management
  • Strategic Corporate Communication
  • Intercultural Communication 1
  • International Research in Brand Management
  • Strategic Brand Management
  • Intercultural Communication 2

Semester 2

  • Digital Communication & Online Media Analytics
  • Issues and Crisis Communication
  • Personal Leadership
  • Sustainable Communication & Behavioural Analytics
  • Communication and Behaviour
  • Intercultural Facilitation

Semester 3

  • Master's dissertation

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