Prepare yourself for a career in the global workplace

  • Bachelor
  • Full-time
  • 3 years
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International Business (3-year)

3 years
Bachelor of Business Administration
180 ECTS
Start: September

Are you ambitious, independent and motivated to learn about internationally oriented companies? Would you like to learn how to collaborate in an intercultural setting? Does the idea of spending a year abroad during your studies excite you? Do you have a higher secondary school diploma such as International Baccalaureate? The three-year bachelor International Business is the programme for you!

Projects with impact

What makes studying at Hanze UAS unique is that you will work on projects for real clients and contribute to concrete solutions for current issues impacting society. Below, you can find some examples of projects our students engage in.

We are International Business

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  • Louisa Penton

    IBS Info Desk Coordinator

    Profile picture of IBS Info Desk coordinator Louisa Penton
  • Junyu Wang

    Lecturer & Coordinator 3-year bachelor

    Profile picture Junyu Wang, IBS lecturer and coordinator of the 3 year bachelor programme
  • Ian Fitzgerald


    Profile picture of IBS lecturer Ian Fitzgerald
  • Ning Ding

    Lecturer & Researcher

    Profile picture of IBS lecturer and researcher Ning Ding
  • Houke Holswilder


    Profile picture of IBS lecturer Houke Holswilder
  • Rosalind Gibson

    Lecturer & Internationalisation Coordinator

    Profile picture of lecturer Rosalind Gibson

About this programme

The International Business programme prepares you to become a business professional with a global mindset, who is ready to add value to international busines and society. Besides learning about principal areas of business such as marketing, finance, supply chain, and HR, you will also develop your professional skills, including intercultural sensitivity, information management and communication skills. 

To deepen your cultural awareness and broaden your international horizons you have the opportunity to spend a full year abroad, which includes a semester at a partner university and an international work placement. The International Business programme provides the perfect study environment for a business bachelor's student who has strong, international ambitions!

Difference between 3- and 4-year programme

What sets the International Business three-year programme apart from the four-year track is that it is designed for students with a higher secondary school education, such as the Dutch vwo level, International Baccalaureate or an international equivalent. This allows you to complete your study faster. Compressing the IB programme in 3 years instead of 4, requires ambition and a strong commitment to self-study. From the second year onwards, you will follow the same programme as the four-year bachelor.

Video year 1 and 2 by Karin Vegter and Mohamad Abdul-Rahim

Screenshot video Karin and Mohamad.png

What does studying International Business at Hanze University of Applied Sciences in Groningen entail? In this video, Head of Education for year 1 & 2 of the bachelors and one of the lecturers explain more about the content and structure of the programme, student support, and the year abroad.

Course overview

Year 1

The first year introduces you to the principal areas of business: Marketing & Sales, Finance & Accounting, Supply Chain Management and Human Resource Management. You will experience how these areas are interrelated through Business Labs and integrated cases. The Business Labs are simulation environments in which you work in groups in a business-like set up. Next to the principal areas of business, you will work on Economics, Law, Research and Career Training Development in Global Citizenship modules.

Year 2: Year Abroad

Study abroad

During the second year, you spend a full semester studying at one of our many partner universities around the world. We have more than 100 partner institutions all over the globe. This is a unique opportunity to expand your knowledge of different cultures and develop your language skills. Non-Dutch students can also opt to stay in the Netherlands and follow a minor (elective semester) at IBS or a minor from another Hanze UAS programme.

International placement

You will spend the second semester of your second year working in an internationally oriented company or organisation outside your home country, where you can apply what you have learnt during the first year of your studies. Every student is assigned an internship supervisor who can guide and help you if you need advice.

Year 3: Graduation Year

Graduation semester

In your third and final year you will work as a business consultant with companies to come up with solutions for real business issues. Moreover, you will engage in a multidisciplinary business simulation game covering all aspects of business operations, including mission, strategy, finance, and entrepreneurship. During your graduation year you can specialise in a business area of your interest by choosing two elective courses covering various aspects of international business, including marketing, finance, and human resource management.

Graduation project (GPJ)

In your final semester you complete a graduation project in which you act as a consultant for an external company. You will be required to obtain, define, analyse and research a business-related problem, write a final report and present/defend your findings in an oral presentation.

After your studies

Pursue a master's degree

After successful completion of the International Business programme, you can continue with a postgraduate study and pursue a master's degree, such as a Master of Business Administration (MBA) or Master of Science (MSc).

 As a business-related master you could choose the following programmes at Hanze UAS:

International Business graduates who choose to continue their studies also often choose for a master's programme abroad. For example, some of our alumni have completed the master's programmes below:

  • Master International Management/CEMS at Vienna University of Economics and Business, Austria
  • Master Managing People, Knowledge & Change at Lund University School of Economics & Management, Sweden

Career prospects

Our alumni are located around the world and work at top global companies, such as Amazon, Google, IBM, Rabobank, Volkswagen, PwC, and Philips. In addition, many alumni work at exciting start-ups or have set up their own company. The most popular jobs include:

  • marketing & sales manager
  • finance & accounting manager
  • business consultant
  • project & account manager
  • entrepreneur

Many graduates are offered jobs with their placement company or the company for which they did their final graduation project. We are even contacted directly by international companies that are specifically looking for our graduates.

Admission & application

Fields of interest

  • Business and Economics
Apply for this programme