Are you interested in studying in an international environment? Would you like to enhance and develop your marketing and sales skills? Are you eager to explore the marketing background of, for example, Google Analytics? Then Marketing Management is the programme for you!

Download our brochure or sign up for the Open Day.

Three solid reasons for choosing Marketing Management

  1. The Marketing Management programme: a fully English-taught Bachelor of Science programme, preparing you, in internationally mixed groups, for excellent starting positions in the field of marketing management. Students from 27 different nationalities are studying the Marketing Management programme, making your study environment as international as can be. The programme focuses on online marketing, evidence-based and hands-on sales management and marketing communication management. The Marketing Management programme is a 4 year programme, with 2 semesters of marketing work experience, an internship and a graduation project, included to boost your CV.

  2. Hanze University of Applied Sciences, Groningen: high ranking university of applied sciences in the Netherlands (3rd out of 11) in terms of quality and student satisfaction (2015). Hanze ranks as the number 25 university in the world as to total number of student start-ups (2016, U-Multirank).

  3. Groningen: the best student city in the Netherlands, with a population of 200,000 people, including 57,000 students. Officially the youngest and safest student city in the Netherlands.

Join us at Hanze University of Applied Sciences: Share your Talent, Move the World!

 

 

 

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​​​​​First year

First year

The first year focuses on the operational level of management. It gives you an introduction to the fields of marketing and organisation theory. Subjects will include economics, marketing and corporate communication. All subjects are linked to practical marketing cases. In an international projectgroup, you will work on assignment for (real-life) clients. The subjects offered are very much related to these assignments. We aim to deepen your cultural awareness and broaden your horizons.

After the first year

After the first year

In the second year you will learn how to focus on approaching the market at a tactical level. Your internship will also take place during this year. The experience gained during your internship is the starting point for the strategic marketing level issues of the third year. During the first semester of your fourth and final year you will be given the opportunity to do a minor of your own choice. In your final semester, you will complete a graduation project in which you to take on the role of a consultant for a company (see Graduation, below).

Internships

Internships

During year 2, second semester, you go on a half-year internship. Here you will see how marketing communication and sales work in daily practice. You will also do a small research project as part of this internship. The experience gained during your internship is the starting point for the strategic marketing level issues of the third year.

Minors

Minors 

In year 4 you will select a Minor (first semester) in order to either broaden your knowledge or to focus more closely on one or more themes. The School of Marketing Management offers various Minors, such as English History, Language and Culture, but we also have a wide range of Study Abroad possibilities for you at one of our partner universities in literally the whole world. Click here to see the full range of English taught Minors offered by the Hanze University of Applied Sciences (see for the international opportunities, below).

Graduation

Graduation

During your final year in the second semester, you will do a graduation project, combining all the knowledge and skills you have gained during the degree programme. You will do a complete assignment, from first analysis to the final recommendations, commissioned by a company or organization and supervised by our lecturers. You could be asked to write a marketing or sales plan or how to introduce or improve Online marketing at a company, for example. Upon graduation you already have two professional marketing/company experiences on your CV, which will give you a big step ahead as you embark on your career, anywhere in the world.

Supervision

Supervision

You will be appointed a study coach at the start of year 1, who will remain with you until you complete your programme in year 4. Your study coach will supervise you in your development as a student and will advise you on any choices you need to make during your studies. They will also discuss your results with you at the end of each of the 4 periods per year. The study coach will help you develop the skills you need to be a successful student and marketeer. You can approach them with all your questions about your degree programme.

International opportunities

International opportunities

The Marketing Management bachelor's programme encourages students to broaden their horizons, for example by following parts of the programme abroad. Our Placement Office has many international contacts, to provide you with good internships abroad in year 2 (Germany, Spain, China, Malaysia, etc.). We also have exchange programmes with various universities, for a Study Abroad in year 4. You can view a list of our partner universities here.

Graduate profile

Graduate profile

The following will appear on your diploma:

Programme: Commerciële Economie / Marketing
Major: Marketing Management
Degree: Bachelor of Science (BSc)

​Career opportunities

Career opportunities

Upon graduation you will be ready to enter both the international and national labour market. You will fit in a wide variety of commercial positions. The jobs that you will have been educated for have one thing in common: the present-day and near-future marketing industry challenges. The study programme allows for a broad future, as every single business requires marketing knowledge. Here are some examples of career options, positions and possibilities: commercial manager, marketing manager, business development manager, sales manager and account manager.

The work

The work

Despite the wide variety of suitable jobs for Marketing students, they all have one thing in common, as we put it at the School of Marketing Management: they all have a customer focus and go for providing customer value, and better than your organisations’ competitors can do this; or simply, good marketing management.

Sales & relationship management

Sales & relationship management

You will collect and analyse customer data to find opportunities to sell your products. This also involves translating policy choices into effective marketing strategies and drafting account and sales plans to substantiate the policy.

Marketing planning

Marketing planning

You will write a marketing plan based on market research and other information. This plan may describe campaigns for recruiting new customers, relationship management strategies, Online strategies, proposals for advertising campaigns and other methods for increasing sales.

Market research

Market research

You will conduct market research to discover if there is an interest in a specific product, and if so, what price consumers are willing to pay. Or alternatively, you may carry out customer satisfaction surveys.

Communication

Communication

You will communicate and negotiate with consumers, producers, suppliers and distributors as well as other marketing professionals, such as advertising agencies.

Follow-up programmes

Follow-up programmes

Are you interested in doing a follow-up programme after your Bachelor’s degree with us? With a Bachelor's degree in Marketing from the School of Marketing Management you will be able to do a master’s programme at Hanze University of Applied Sciences, but of course you can also opt for another suitable follow-up programme at any Dutch or foreign university.

Year 1

  • Marketing
  • Business Organization
  • Business Economics
  • English
  • Business Communication
  • Foreign language           

Year 2

  • Marketing Research 1
  • Consumer Behaviour
  • Sales
  • CRM/Online Marketing
  • Internship (semester 2)

Year 3

  • Online Marketing
  • Innovation
  • Ethics and Philosophy
  • Trade Marketing
  • Marketing Research 2

Year 4

  • Minor
  • Graduation

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