​​​​​First year

First year

The first year focuses on the operational level of management. It gives you an introduction to the fields of marketing and organisation theory. Subjects will include economics, marketing and corporate communication. All subjects are linked to practical marketing cases. In an international projectgroup, you will work on assignment for (real-life) clients. The subjects offered are very much related to these assignments. To deepen your cultural awareness and broaden your horizons you will learn a second additional foreign language, such as Spanish, Mandarin (the official language of China) or Dutch.

After the first year

After the first year

In the second year you will learn how to focus on approaching the market at a tactical level. Your internship will also take place during this year. The experience gained during your internship is the starting point for the strategic marketing level issues of the third year. During the first semester of your fourth and final year you will be given the opportunity to do a minor of your own choice. In your final semester, you will complete a graduation project in which you to take on the role of a consultant for a company (see Graduation, below).

Internships

Internships

During year 2, second semester, you go on a half-year internship. Here you will see how marketing communication and sales work in daily practice. You will also do a small research project as part of this internship. The experience gained during your internship is the starting point for the strategic marketing level issues of the third year.

Minors

Minors 

In year 4 you will select a Minor (first semester) in order to either broaden your knowledge or to focus more closely on one or more themes. The School of Marketing Management offers various Minors, such as English History, Language and Culture, but we also have a wide range of Study Abroad possibilities for you at one of our partner universities in literally the whole world. Click here to see the full range of English taught Minors offered by the Hanze University of Applied Sciences (see for the international opportunities, below).

Graduation

Graduation

During your final year in the second semester, you will do a graduation project, combining all the knowledge and skills you have gained during the degree programme. You will do a complete assignment, from first analysis to the final recommendations, commissioned by a company or organization and supervised by our lecturers. You could be asked to write a marketing or sales plan or how to introduce or improve Online marketing at a company, for example. Upon graduation you already have two professional marketing/company experiences on your CV, which will give you a big step ahead as you embark on your career, anywhere in the world.

Supervision

Supervision

You will be appointed a study coach at the start of year 1, who will remain with you until you complete your programme in year 4. Your study coach will supervise you in your development as a student and will advise you on any choices you need to make during your studies. They will also discuss your results with you at the end of each of the 4 periods per year. The study coach will help you develop the skills you need to be a successful student and marketeer. You can approach them with all your questions about your degree programme.

International opportunities

International opportunities

The Marketing Management bachelor's programme encourages students to broaden their horizons, for example by following parts of the programme abroad. Our Placement Office has many international contacts, to provide you with good internships abroad in year 2 (Germany, Spain, China, Malaysia, etc.). We also have exchange programmes with various universities, for a Study Abroad in year 4. You can view a list of our partner universities here.