Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitor's?
Are you ready to dive into international marketing issues?
Welcome to Marketing Management!
Download our brochure, sign up for the Open Day or rewatch our taster session. Next to the regular Open Days we now also offer Open Daily! Still questions? Chat with a student through WhatsApp.
Are you interested in studying marketing, but more comfortable studying in Dutch? Then the Dutch-taught Commerciële Economie programme is just what you're looking for.
The dynamic world of marketing
The essential of marketing is to teach a consumer, whether that consumer is an individual or a business, why he should choose your product or service (and not that of a competitor). Due to digitalisation and globalisation, the marketing field is fast-evolving and trendsensitive. The social media tools businesses use to promote their products nowadays will probably have changed five years from now. As a marketing professional, you are challenged to constantly stay updated on the latest development in the field.
This is why, in our Marketing Management programme at Hanze UAS, we don't only teach you theory, but also help you develop the skills you need in order to stay on top of the game. Every unit in our programme is composed of theory, projects done in international project groups, and skill-building.
Naturally, we teach you how to aim for profit, but we also find it important to take the world around us into consideration. Therefore, we draw special attention to the topics of ethics and corporate social responsibility. Next to that, we focus on intercultural competencies throughout the programme. You work in international and intercultural project groups, and will learn how this may be challenging at first, but will be a lot of fun and an enriching experience in the end.
Join us at Hanze University of Applied Sciences: share your talent. move the world.
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