​​​​​First year

First year

The first year focuses on the fundamentals of marketing and the operational level of management. It gives you an introduction to the fields of marketing and organisation theory. Subjects and assignments will mostly focus on marketing, economics, corporate communication and sales. In international project groups, you will work on practical marketing cases for (real-life) clients and bring theory into practice. The subjects offered are very much related to these assignments. We aim to deepen your cultural awareness and broaden your horizons.

The second year

The second year

In the second year you will learn how to approach the market. You will learn about customer behaviour and how to translate that information into a practical product or service. Research enables you to answer questions such as: how to approach customers, who exactly are your customers, what price do you charge for your product and how will you inform potential customers, offline as well as online. You will also acquire more in-depth knowledge about marketing planning, sales and customer relations as part of an organisation's overall marketing policy.

The third year

The third year

During your third year, you will undertake an internship. Here you will see how marketing communication and sales work in daily practice. You will also do a small research project as part of this internship. If you are Dutch, we want to challenge you to acquire international experience, which is why you are required to do your internship abroad. Non-Dutch students can choose whether they want to do their internship abroad or in the Netherlands.

After your internship, you can opt for a minor programme of your choice. A minor is a 30 ECTS elective semester during which you can choose to either broaden or deepen your knowledge. You can opt for a minor programme offered by Hanze UAS, but can also pursue a minor programme at another Dutch university of applied sciences. Love to travel? You can also study abroad at one of our partner universities located all around the world!

The fourth year

The fourth year

In the first semester of the fourth year, we delve into the topics of key account management and marketing planning as a part of an organisation's integrated market policy. During the second semester, you will do a graduation project, combining all the knowledge and skills you have gained during the degree programme. You will do a complete assignment, from first analysis to the final recommendations, commissioned by a company or organisation and supervised by our lecturers. You could be asked to write a marketing or sales plan or how to introduce or improve Online marketing at a company, for example. Upon graduation you already have two professional marketing/company experiences on your CV, which will give you a big step ahead as you embark on your career, anywhere in the world.

Supervision

Supervision

You will be appointed a study coach at the start of year 1, who will remain with you until you complete your programme in year 4. Your study coach will supervise you in your development as a student and will advise you on any choices you need to make during your studies. They will also discuss your results with you at the end of each of the 4 periods per year. The study coach will help you develop the skills you need to be a successful student and marketeer. You can approach them with all your questions about your degree programme.

International opportunities

International opportunities

The Marketing Management bachelor's programme encourages students to broaden their horizons, for example by following parts of the programme abroad. Our Placement Office has many international contacts, to provide you with good internships abroad in year 2 (Germany, Spain, China, Malaysia, etc.). We also have exchange programmes with various universities, for a Study Abroad in year 4. You can view a list of our partner universities here.