Are you passionate about sports and do you want to make a change? Are you open-minded and do you have strong social skills? Then this unique programme is just the programme for you! Connecting and inspiring people makes you happy. You have a broad interest in the field of sports, healthcare and management. The inspiration and power of sports gives you great opportunities to make a real difference.

Download our brochure or sign up for the open day. Click here for the entry requirements.

Have you completed Sport Studies? Then you can work in various sports sectors. Professions that a graduate can fulfill include those of sports marketer, event manager, trainer, lifestyle coach, sports policy officer or community sports officer. In addition, many graduates start their own business within the sport as entrepreneurs.

Curious what exactly you do with these professions and what makes the work so enjoyable? Let's ask our alumni! Watch the compilation video below, in which all Sportkunde / Sport Studies alumni have a short talk. There is also a longer video of every alumnus. You can view these videos here.



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Programme structure


This international programme helps you to become an innovative sports professional. As a change agent you are able to make a difference at both individual and community level. The power of sports lays within the three core values of sports and physical activity: 

- sport is an important part of a healthy lifestyle. 

- sport creates economical value. 

- sport can strengthen the social cohesion to change communities. 

The programme is characterised by its professional focus. Each year you will gain real-life work experience. Most modules centre around a practical assignment in a professional organisation. Courses are designed to prepare you for this challenge. 

First year

First year

The first year is the so-called propaedeutic phase (60 ECTS). In this phase you will develop professional competences by working on several projects for businesses or institutions (e.g. sport federations, governments). Supported by your teachers and fellow students, you will develop your sence of professional responsibility starting from day one. Sharing knowledge and experiences plays a major role. 

Second year 

Second year

In the first semester you develop a strategic programme for an European city based on practical research. In the second semester you focus on creating and managing change during an internship. Your role is primarily to be a change agent. During the year you take courses on subjects like marketing, sport development, management and organisation, organisational policy and consultancy.

Third year

Third year

In the final year you will work at a professional organisation for your graduation project. During this year you add practical value to the organisation by developing and implementing services and products that help the organisation to innovate. The three core values of sports (health, economy and social impact) are your starting point. 

Going abroad

Going abroad

Students will have the opportunity to go abroad during their programme. Initiatives from students who want to go abroad are stimulated and the initiatives will be facilitated as much as possible. 

Master's programmes

The Sport Studies programme offers a bachelor degree on level 6 within the European Qualification Frame Work of the EU. The programme connects seamlessly with our scientific master (MSc.) Healthy Ageing Professional (Dutch-taught). The unique combination of a practical bachelor with a Master of Science, means you can have both degrees within four years. 

Career opportunities

Sport Studies graduates have a large range of career options. Many of our graduates will be employed in jobs that centre around:

- Sports marketer

- Event manager

- Sports entrepreneur

- Training/coaching

- Physical activity, lifestyle or healthy ageing coach

- Sports policy officer

- Community sports officer

​Year 1

  • Sport development
  • Organisational change
  • Community development through sports
  • Sports policy and entrepreneurship
  • Managing lifestyle in organisations and society
  • Management and organisation
  • Organisational policy and consultancy

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