Year 2

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In the second year of the programme, you will work on developing a communication campaign and will give (international) communication advice to an organization that is in a transitional phase (change). Throughout the year you will continue to develop your intercultural competencies, your media, language (including language electives) and research skills, and gain more knowledge about communication theories.

Block 1: Campaign: Policy and Draft
During the first block of the second year, you will start working on a communication campaign together with a project group. The topic of the campaign in the first two blocks of the second study year will be 'Energy.'

Click here for descriptions of the modules.

Block 2: Campaign: Planning and Implementation
In the second block, you will continue your work on your communication campaign and present your campaign advice to a client.

Click here for descriptions of the modules.

Block 3: Communication Scan
In the third block, you will make a communication scan, an analysis on how the ambitions of an organization are translated into its communication policy. You will advise an organization on how communication can contribute to its internationalisation goals.

Click here for descriptions of the modules.

Block 4: Internationalisation and Transition
During the final block of the second year, you will create a communication strategy for an organization. You create a win-win situation between the organization and its stakeholders and contribute to its ambitions in a transitional phase.

Click here for descriptions of the modules.

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